How popular isVanilla in search?
In September 2026, there were an estimated 880 branded searches for Vanilla worldwide which is up 417.6% over the last 12 months. Vanilla holds 1.4% estimated Share of Search among estate planning software worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Trust & Will93.7%
ClearEstate2.5%
Wealth.com2.3%- Vanilla1.4%
- EncorEstate0.17%
Follow Vanilla and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which estate planning software compete with Vanilla?
Share of Search by month for Trust & Will, ClearEstate, Wealth.com, Vanilla. The figures are in the table below the chart.
View monthly share of search table
| Month | Trust & Will | ClearEstate | Wealth.com | Vanilla | EncorEstate |
|---|---|---|---|---|---|
| Oct 2025 | 95.6% | 2.5% | 1.6% | 0.22% | 0.12% |
| Nov 2025 | 95.1% | 3% | 1.6% | 0.27% | 0.08% |
| Dec 2025 | 95.6% | 2.5% | 1.4% | 0.33% | 0.14% |
| Jan 2026 | 96.2% | 2% | 1.2% | 0.41% | 0.12% |
| Feb 2026 | 94.6% | 3% | 1.8% | 0.41% | 0.14% |
| Mar 2026 | 94.7% | 2.4% | 2.2% | 0.5% | 0.14% |
| Apr 2026 | 94.8% | 2.4% | 2.3% | 0.41% | 0.09% |
| May 2026 | 93.7% | 2.9% | 2.3% | 0.91% | 0.14% |
| Jun 2026 | 93.6% | 2.9% | 1.8% | 1.5% | 0.14% |
| Jul 2026 | 93.6% | 2.5% | 1.8% | 2% | 0.17% |
| Aug 2026 | 92.7% | 3.7% | 2.1% | 1.3% | 0.17% |
| Sep 2026 | 93.7% | 2.5% | 2.3% | 1.4% | 0.17% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.7% | 60.5K | 0% | +1 points | |
| 2, held 2nd | 2.5% | 1.6K | -33.3% | -1.2 points | |
| 3, held 3rd | 2.3% | 1.5K | +8.6% | +0.2 points | |
| 4, held 4th | 1.4% | 880 | 0% | 0 points | |
| 5, held 5th | 0.17% | 110 | 0% | 0 points |
93.7%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +1 points.
2.5%
Held 2nd. 1.6K estimated branded searches, -33.3% vs prior month. Share -1.2 points.
2.3%
Held 3rd. 1.5K estimated branded searches, +8.6% vs prior month. Share +0.2 points.
4.Vanilla
1.4%
Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
0.17%
Held 5th. 110 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Vanilla and its closest rivals
Every comparison with Vanilla
4 comparisons
How has branded search demand for Vanilla changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Vanilla worldwide rose from 170 to 880.
- Across the 12 months ending September 2026, Vanilla’s estimated Share of Search among estate planning software worldwide increased from 0.22% to 1.4%.
- Across the 12 months ending September 2026, Vanilla’s estimated Share of Search among estate planning software worldwide peaked at 2% in July 2026 and was lowest at 0.22% in October 2025.
How did search popularity change for estate planning software worldwide in September 2026?
5 changes
In September 2026, Trust & Will gained estimated Share of Search among estate planning software worldwide, from 92.7% to 93.7%.
In September 2026, ClearEstate lost estimated Share of Search among estate planning software worldwide, from 3.7% to 2.5%.
Estimated monthly branded searches for Vanilla worldwide rose 417.6% over 12 measured months, from 170 to 880 in September 2026.
Estimated monthly branded searches for Wealth.com worldwide rose 24.8% over 12 measured months, from 1.2K to 1.5K in September 2026.
Estimated monthly branded searches for EncorEstate worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
How is Vanilla measured?
Brandwave collects information about searches that people make online using Vanilla’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- vanilla estate
Do you work for Vanilla? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Vanilla your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.