EncorEstate vs Vanilla:Which is more popular by branded search?

Name: EncorEstate vs Vanilla: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Vanilla had more branded searches than EncorEstate among estate planning software worldwide. Vanilla was estimated to have 880 branded searches compared to EncorEstate’s 110, and held a 1.3% Share of Search versus EncorEstate’s 0.17%. These are worldwide searches for English-language branded terms.

Share of Search among estate planning software worldwide in August 2026Which is more popular in search, EncorEstate or Vanilla?

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Which is more popular in search, EncorEstate or Vanilla?

Compare the tools used to plan estates and trusts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

EncorEstate and Vanilla among estate planning software worldwide, by month

Month	Trust & Will	ClearEstate	Wealth.com	Vanilla	EncorEstate
Oct 2025	95.9%	2.5%	1.3%	0.22%	0.12%
Nov 2025	95.3%	3%	1.4%	0.27%	0.08%
Dec 2025	95.8%	2.5%	1.1%	0.33%	0.14%
Jan 2026	96.4%	2%	1.1%	0.42%	0.12%
Feb 2026	94.9%	3%	1.6%	0.41%	0.14%
Mar 2026	94.9%	2.4%	2.1%	0.5%	0.14%
Apr 2026	95%	2.4%	2.1%	0.41%	0.09%
May 2026	94%	3%	2%	0.92%	0.14%
Jun 2026	93.8%	2.9%	1.6%	1.6%	0.14%
Jul 2026	93.8%	2.5%	1.6%	2%	0.17%
Aug 2026	92.8%	3.7%	2%	1.3%	0.17%
Sep 2026	—	—	—	—	—

How has the EncorEstate and Vanilla comparison changed over the last 12 months?

3 findings

Vanilla was ahead of EncorEstate in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, EncorEstate’s estimated Share of Search among estate planning software worldwide moved from 0.12% to 0.17%, and its estimated monthly branded searches moved from 90 to 110.
Across the 11 months ending August 2026, Vanilla’s estimated Share of Search among estate planning software worldwide moved from 0.22% to 1.3%, and its estimated monthly branded searches moved from 170 to 880.

How did search popularity change for estate planning software worldwide in August 2026?

2 changes

In August 2026, Vanilla lost estimated Share of Search among estate planning software worldwide, from 2% to 1.3%.
Estimated monthly branded searches for EncorEstate worldwide rose 22.2% over 11 measured months, from 90 to 110 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using EncorEstate’s and Vanilla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.