Vanilla vs Vitamix:Which is searched more?
In September 2026, Vitamix had more branded searches than Vanilla among soy Milk brands worldwide. Vitamix was estimated to have 302K branded searches compared to Vanilla’s 880, and held a 13.1% Share of Search versus Vanilla’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Vanilla or Vitamix?
Compare the soy milk brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vitamix, Vanilla. The figures are in the table below the chart.
View monthly share of search table
| Month | Natura | Vitamix | So Good | Kikkoman | Pearl | Vitasoy | Vanilla | Eden |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.3% | 13.6% | 3.2% | 2.6% | 1.4% | 0.77% | <0.01% | 0.03% |
| Nov 2025 | 82% | 12.6% | 2.3% | 1.8% | 0.81% | 0.54% | <0.01% | 0.01% |
| Dec 2025 | 83.5% | 11.1% | 2.3% | 1.8% | 0.83% | 0.45% | <0.01% | <0.01% |
| Jan 2026 | 76.4% | 15.2% | 3.1% | 3.1% | 1.4% | 0.76% | 0.02% | 0.02% |
| Feb 2026 | 76.7% | 14.2% | 3.1% | 3.8% | 1.4% | 0.76% | 0.01% | 0.03% |
| Mar 2026 | 79.1% | 13.1% | 3.3% | 2.6% | 1.2% | 0.78% | 0.02% | 0.04% |
| Apr 2026 | 78% | 14.4% | 3.2% | 2.6% | 0.95% | 0.77% | 0.01% | 0.04% |
| May 2026 | 78% | 14.4% | 3.2% | 2.6% | 0.95% | 0.77% | 0.03% | 0.04% |
| Jun 2026 | 78.8% | 13% | 3.3% | 2.6% | 1.4% | 0.78% | 0.04% | 0.03% |
| Jul 2026 | 74.3% | 15% | 3.8% | 3% | 3% | 0.9% | 0.06% | 0.02% |
| Aug 2026 | 77.1% | 14.2% | 3.2% | 2.5% | 2.1% | 0.76% | 0.04% | 0.02% |
| Sep 2026 | 79.2% | 13.1% | 3.3% | 2.6% | 0.96% | 0.78% | 0.04% | 0.02% |
How has the Vanilla and Vitamix comparison changed over the last 12 months?
3 findings
- Vitamix was ahead of Vanilla in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Vanilla’s estimated Share of Search among soy Milk brands worldwide moved from <0.01% to 0.04%, and its estimated monthly branded searches moved from 170 to 880.
- Across the 12 months ending September 2026, Vitamix’s estimated Share of Search among soy Milk brands worldwide moved from 13.6% to 13.1%, and its estimated monthly branded searches moved from 319K to 302K.
How did search popularity change for soy Milk brands worldwide in September 2026?
2 changes
In September 2026, Vitamix lost estimated Share of Search among soy Milk brands worldwide, from 14.2% to 13.1%.
Estimated monthly branded searches for Vanilla worldwide rose 417.6% over 12 measured months, from 170 to 880 in September 2026.
Other head-to-heads among soy Milk brands
How each brand is measured
Brandwave collects information about searches that people make online using Vanilla’s and Vitamix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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