Natura vs Vitamix:Which is searched more?
In September 2026, Natura had more branded searches than Vitamix among soy Milk brands worldwide. Natura was estimated to have 1.8M branded searches compared to Vitamix’s 302K, and held a 79.2% Share of Search versus Vitamix’s 13.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Natura or Vitamix?
Compare the soy milk brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Natura, Vitamix. The figures are in the table below the chart.
View monthly share of search table
| Month | Natura | Vitamix | So Good | Kikkoman | Pearl | Vitasoy | Vanilla | Eden |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.3% | 13.6% | 3.2% | 2.6% | 1.4% | 0.77% | <0.01% | 0.03% |
| Nov 2025 | 82% | 12.6% | 2.3% | 1.8% | 0.81% | 0.54% | <0.01% | 0.01% |
| Dec 2025 | 83.5% | 11.1% | 2.3% | 1.8% | 0.83% | 0.45% | <0.01% | <0.01% |
| Jan 2026 | 76.4% | 15.2% | 3.1% | 3.1% | 1.4% | 0.76% | 0.02% | 0.02% |
| Feb 2026 | 76.7% | 14.2% | 3.1% | 3.8% | 1.4% | 0.76% | 0.01% | 0.03% |
| Mar 2026 | 79.1% | 13.1% | 3.3% | 2.6% | 1.2% | 0.78% | 0.02% | 0.04% |
| Apr 2026 | 78% | 14.4% | 3.2% | 2.6% | 0.95% | 0.77% | 0.01% | 0.04% |
| May 2026 | 78% | 14.4% | 3.2% | 2.6% | 0.95% | 0.77% | 0.03% | 0.04% |
| Jun 2026 | 78.8% | 13% | 3.3% | 2.6% | 1.4% | 0.78% | 0.04% | 0.03% |
| Jul 2026 | 74.3% | 15% | 3.8% | 3% | 3% | 0.9% | 0.06% | 0.02% |
| Aug 2026 | 77.1% | 14.2% | 3.2% | 2.5% | 2.1% | 0.76% | 0.04% | 0.02% |
| Sep 2026 | 79.2% | 13.1% | 3.3% | 2.6% | 0.96% | 0.78% | 0.04% | 0.02% |
How has the Natura and Vitamix comparison changed over the last 12 months?
3 findings
- Natura was ahead of Vitamix in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Natura’s estimated Share of Search among soy Milk brands worldwide moved from 78.3% to 79.2%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, Vitamix’s estimated Share of Search among soy Milk brands worldwide moved from 13.6% to 13.1%, and its estimated monthly branded searches moved from 319K to 302K.
How did search popularity change for soy Milk brands worldwide in September 2026?
2 changes
In September 2026, Natura gained estimated Share of Search among soy Milk brands worldwide, from 77.1% to 79.2%.
In September 2026, Vitamix lost estimated Share of Search among soy Milk brands worldwide, from 14.2% to 13.1%.
Other head-to-heads among soy Milk brands
How each brand is measured
Brandwave collects information about searches that people make online using Natura’s and Vitamix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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