Brandwave

How popular isNatura in search?

In September 2026, there were an estimated 1.8M branded searches for Natura worldwide which held steady over the last 12 months. Natura holds 79.2% estimated Share of Search among soy Milk brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Natura79.2%
  2. Vitamix13.1%
  3. So Good3.3%
  4. Kikkoman2.6%
  5. Pearl0.96%
  6. Vitasoy0.78%
  7. Vanilla0.04%
  8. Eden0.02%
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Which soy Milk brands compete with Natura?

Natura against soy Milk brands worldwide, by month

Share of Search by month for Natura, Vitamix, So Good, Kikkoman. The figures are in the table below the chart.

View monthly share of search table
MonthNaturaVitamixSo GoodKikkomanPearlVitasoyVanillaEden
Oct 202578.3%13.6%3.2%2.6%1.4%0.77%<0.01%0.03%
Nov 202582%12.6%2.3%1.8%0.81%0.54%<0.01%0.01%
Dec 202583.5%11.1%2.3%1.8%0.83%0.45%<0.01%<0.01%
Jan 202676.4%15.2%3.1%3.1%1.4%0.76%0.02%0.02%
Feb 202676.7%14.2%3.1%3.8%1.4%0.76%0.01%0.03%
Mar 202679.1%13.1%3.3%2.6%1.2%0.78%0.02%0.04%
Apr 202678%14.4%3.2%2.6%0.95%0.77%0.01%0.04%
May 202678%14.4%3.2%2.6%0.95%0.77%0.03%0.04%
Jun 202678.8%13%3.3%2.6%1.4%0.78%0.04%0.03%
Jul 202674.3%15%3.8%3%3%0.9%0.06%0.02%
Aug 202677.1%14.2%3.2%2.5%2.1%0.76%0.04%0.02%
Sep 202679.2%13.1%3.3%2.6%0.96%0.78%0.04%0.02%

  1. 1.Natura

    79.2%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Vitamix

    13.1%

    Held 2nd. 302K estimated branded searches, -10.6% vs prior month. Share -1.2 points.

  3. 3.So Good

    3.3%

    Held 3rd. 75.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Kikkoman

    2.6%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Pearl

    0.96%

    Held 5th. 22.2K estimated branded searches, -55.2% vs prior month. Share -1.1 points.

  6. 6.Vitasoy

    0.78%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Vanilla

    0.04%

    Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Eden

    0.02%

    Held 8th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.

Compare search popularity between Natura and its closest rivals

Every comparison with Natura

How has branded search demand for Natura changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Natura worldwide held steady at 1.8M.
  • Across the 12 months ending September 2026, Natura’s estimated Share of Search among soy Milk brands worldwide increased from 78.3% to 79.2%.
  • Across the 12 months ending September 2026, Natura’s estimated Share of Search among soy Milk brands worldwide peaked at 83.5% in December 2025 and was lowest at 74.3% in July 2026.

How did search popularity change for soy Milk brands worldwide in September 2026?

  1. In September 2026, Natura gained estimated Share of Search among soy Milk brands worldwide, from 77.1% to 79.2%.

  2. In September 2026, Vitamix lost estimated Share of Search among soy Milk brands worldwide, from 14.2% to 13.1%.

  3. In September 2026, Pearl lost estimated Share of Search among soy Milk brands worldwide, from 2.1% to 0.96%.

  4. Estimated monthly branded searches for Vanilla worldwide rose 417.6% over 12 measured months, from 170 to 880 in September 2026.

  5. Estimated monthly branded searches for Eden worldwide fell 33.3% over 12 measured months, from 720 to 480 in September 2026.

Where does Natura compete?

Natura is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Frozen fruit brands3rd of 69.7%Show ranking
Soy Milk brands1st of 879.2%Shown above

How is Natura measured?

Brandwave collects information about searches that people make online using Natura’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • natura

Do you work for Natura? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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