Brandwave

How popular isVitamix in search?

In September 2026, there were an estimated 302K branded searches for Vitamix worldwide which is down 5.2% over the last 12 months. Vitamix holds 8.4% estimated Share of Search among blender brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid35.2%
  2. Ninja29.6%
  3. NutriBullet15.5%
  4. Breville11.4%
  5. Vitamix8.4%
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Where does Vitamix compete?

Vitamix is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Blender brands5th of 58.4%Shown below
Stick blender brands4th of 69.9%Show ranking

Which blender brands compete with Vitamix?

Vitamix against blender brands worldwide, by month

Share of Search by month for KitchenAid, Ninja, NutriBullet, Breville, Vitamix. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidNinjaNutriBulletBrevilleVitamix
Oct 202544.4%24.9%13.6%9.3%7.8%
Nov 202546.4%24.8%12.6%9.6%6.6%
Dec 202548.6%24.6%11.1%9.9%5.9%
Jan 202639.2%28.1%14.8%10.1%7.8%
Feb 202639.3%27.7%15.1%10.3%7.5%
Mar 202640%27.1%14.8%10.1%8%
Apr 202639%27.1%14.8%10.1%9%
May 202637.5%25.4%16.2%11.1%9.8%
Jun 202633.9%29.8%16.3%11.1%8.8%
Jul 202636.7%26.1%16.7%11.4%9%
Aug 202634%29.8%16.3%10.6%9.4%
Sep 202635.2%29.6%15.5%11.4%8.4%

  1. 1.KitchenAid

    35.2%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +1.3 points.

  2. 2.Ninja

    29.6%

    Held 2nd. 1.1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.NutriBullet

    15.5%

    Held 3rd. 560K estimated branded searches, -4.3% vs prior month. Share -0.8 points.

  4. 4.Breville

    11.4%

    Held 4th. 411K estimated branded searches, +7.9% vs prior month. Share +0.8 points.

  5. 5.Vitamix

    8.4%

    Held 5th. 302K estimated branded searches, -10.6% vs prior month. Share -1.1 points.

Compare search popularity between Vitamix and its closest rivals

Every comparison with Vitamix

How has branded search demand for Vitamix changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Vitamix worldwide fell from 319K to 302K.
  • Across the 12 months ending September 2026, Vitamix’s estimated Share of Search among blender brands worldwide increased from 7.8% to 8.4%.
  • Across the 12 months ending September 2026, Vitamix’s estimated Share of Search among blender brands worldwide peaked at 9.8% in May 2026 and was lowest at 5.9% in December 2025.

How did search popularity change for blender brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among blender brands worldwide, from 34% to 35.2%.

  2. In September 2026, Breville gained estimated Share of Search among blender brands worldwide, from 10.6% to 11.4%.

  3. In September 2026, Vitamix lost estimated Share of Search among blender brands worldwide, from 9.4% to 8.4%.

  4. In September 2026, NutriBullet lost estimated Share of Search among blender brands worldwide, from 16.3% to 15.5%.

How is Vitamix measured?

Brandwave collects information about searches that people make online using Vitamix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • vitamix
  • vitamix 5200
  • vitamix blender

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How the Brand Demand Index is measured

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