How popular isNatura in search?
In August 2026, there were an estimated 1.8M branded searches for Natura worldwide which held steady over the last 11 months. Natura holds 9.6% estimated Share of Search among frozen fruit brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sainsbury's48.2%Tesco39.4%
Natura9.6%Dole1.6%
Del Monte1.2%
Country Harvest0.05%
Follow Natura and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which frozen fruit brands compete with Natura?
Share of Search by month for Sainsbury's, Tesco, Natura. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Tesco | Natura | Dole | Del Monte | Country Harvest |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 39.6% | 9.7% | 1.3% | 0.96% | 0.05% |
| Nov 2025 | 42.5% | 42.5% | 12.7% | 1.1% | 1% | 0.04% |
| Dec 2025 | 43.7% | 43.7% | 10.8% | 0.79% | 1.1% | 0.04% |
| Jan 2026 | 48.3% | 39.5% | 9.7% | 1.3% | 1.2% | 0.04% |
| Feb 2026 | 48.2% | 39.4% | 9.7% | 1.6% | 1.2% | 0.04% |
| Mar 2026 | 48.2% | 39.4% | 9.6% | 1.6% | 1.2% | 0.04% |
| Apr 2026 | 48.2% | 39.4% | 9.6% | 1.6% | 1.2% | 0.04% |
| May 2026 | 47.5% | 38.9% | 9.5% | 1.6% | 2.6% | 0.05% |
| Jun 2026 | 52% | 34.8% | 10.4% | 1.7% | 1% | 0.04% |
| Jul 2026 | 48.9% | 40% | 8% | 2% | 0.97% | 0.05% |
| Aug 2026 | 48.2% | 39.4% | 9.6% | 1.6% | 1.2% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.2% | 9.1M | 0% | -0.8 points | |
| 2, held 2nd | 39.4% | 7.5M | 0% | -0.6 points | |
| 3, held 3rd | 9.6% | 1.8M | +22% | +1.6 points | |
| 4, held 4th | 1.6% | 301K | -18.2% | -0.4 points | |
| 5, held 5th | 1.2% | 220K | +21.5% | +0.2 points | |
| 6, held 6th | 0.05% | 9.4K | 0% | 0 points |
48.2%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.8 points.
2.
39.4%
Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share -0.6 points.
3.
Natura9.6%
Held 3rd. 1.8M estimated branded searches, +22% vs prior month. Share +1.6 points.
4.
1.6%
Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
1.2%
Held 5th. 220K estimated branded searches, +21.5% vs prior month. Share +0.2 points.
0.05%
Held 6th. 9.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Natura and its closest rivals
How has branded search demand for Natura changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Natura worldwide held steady at 1.8M.
- Across the 11 months ending August 2026, Natura’s estimated Share of Search among frozen fruit brands worldwide peaked at 12.7% in November 2025 and was lowest at 8% in July 2026.
How did search popularity change for frozen fruit brands worldwide in August 2026?
6 changes
In August 2026, Natura gained estimated Share of Search among frozen fruit brands worldwide, from 8% to 9.6%.
In August 2026, Sainsbury's lost estimated Share of Search among frozen fruit brands worldwide, from 48.9% to 48.2%.
In August 2026, Tesco lost estimated Share of Search among frozen fruit brands worldwide, from 40% to 39.4%.
Estimated monthly branded searches for Dole worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.
Estimated monthly branded searches for Del Monte worldwide rose 21.5% over 11 measured months, from 181K to 220K in August 2026.
Estimated monthly branded searches for Country Harvest worldwide rose 10.6% over 11 measured months, from 8.5K to 9.4K in August 2026.
How is Natura measured?
Brandwave collects information about searches that people make online using Natura’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- natura
Do you work for Natura? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Natura your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.