How popular isPlum in search?
In September 2026, there were an estimated 10.2K branded searches for Plum worldwide which is up 21.1% over the last 12 months. Plum holds 1.6% estimated Share of Search among sleep suit brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tommee Tippee44.1%
Ergobaby35.8%
Love to Dream9.3%
ergoPouch7.6%- Plum1.6%
Dreamland Baby1.4%
Woolbabe0.2%
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Where does Plum compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sleep suit brands | 5th of 7 | 1.6% | Shown below |
| Kids play equipment brands | 6th of 8 | 1.7% | Show ranking |
| Sandpits | 4th of 6 | 3.9% | Show ranking |
| Swings | 4th of 6 | 4.3% | Show ranking |
| Trampoline brands | 3rd of 5 | 4.8% | Show ranking |
| Climbing frames | 3rd of 6 | 4.9% | Show ranking |
Which sleep suit brands compete with Plum?
Share of Search by month for Tommee Tippee, Ergobaby, Love to Dream, ergoPouch, Plum. The figures are in the table below the chart.
View monthly share of search table
| Month | Tommee Tippee | Ergobaby | Love to Dream | ergoPouch | Plum | Dreamland Baby | Woolbabe |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 36.4% | 8% | 9.7% | 1.4% | 2% | 0.16% |
| Nov 2025 | 41.2% | 35.4% | 9.5% | 9.5% | 1.8% | 2.4% | 0.2% |
| Dec 2025 | 46.1% | 33.9% | 8% | 8% | 1.7% | 2% | 0.17% |
| Jan 2026 | 45.4% | 36.6% | 7.9% | 6.4% | 1.2% | 2.4% | 0.16% |
| Feb 2026 | 41.5% | 40.2% | 7.4% | 7.4% | 1.3% | 2% | 0.24% |
| Mar 2026 | 41.3% | 37% | 7.8% | 9.5% | 2.3% | 1.8% | 0.3% |
| Apr 2026 | 36.9% | 40.5% | 7.8% | 9.6% | 3.2% | 1.6% | 0.3% |
| May 2026 | 37% | 40.6% | 7.9% | 9.6% | 2.8% | 1.6% | 0.57% |
| Jun 2026 | 42.8% | 36.9% | 8% | 8% | 2.3% | 1.7% | 0.31% |
| Jul 2026 | 43.7% | 38.6% | 7.7% | 6.3% | 2% | 1.4% | 0.25% |
| Aug 2026 | 43.6% | 38.3% | 7.4% | 7.4% | 1.7% | 1.5% | 0.15% |
| Sep 2026 | 44.1% | 35.8% | 9.3% | 7.6% | 1.6% | 1.4% | 0.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 286K | -2.1% | +0.4 points | |
| 2, held 2nd | 35.8% | 232K | -9.2% | -2.5 points | |
| 3, moved from 4th to 3rd | 9.3% | 60.5K | +22.2% | +1.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.6% | 49.5K | 0% | +0.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.6% | 10.2K | -8.2% | -0.1 points | |
| 6, held 6th | 1.4% | 9K | -8.2% | -0.1 points | |
| 7, held 7th | 0.2% | 1.3K | +30% | +0.1 points |
44.1%
Held 1st. 286K estimated branded searches, -2.1% vs prior month. Share +0.4 points.
2.
Ergobaby35.8%
Held 2nd. 232K estimated branded searches, -9.2% vs prior month. Share -2.5 points.
9.3%
Moved from 4th to 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.9 points.
7.6%
Moved from 3rd to 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.Plum
1.6%
Held 5th. 10.2K estimated branded searches, -8.2% vs prior month. Share -0.1 points.
1.4%
Held 6th. 9K estimated branded searches, -8.2% vs prior month. Share -0.1 points.
7.
Woolbabe0.2%
Held 7th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.
Compare search popularity between Plum and its closest rivals
Every comparison with Plum
21 comparisons
- Bestway vs Plum
- Ergobaby vs Plum
- ergoPouch vs Plum
- Intex vs Plum
- Keter vs Plum
- KidKraft vs Plum
- Little Tikes vs Plum
- Love to Dream vs Plum
- Plum vs Step2
- Plum vs Tommee Tippee
- Plum vs Vuly
- Backyard Discovery vs Plum
- Plum vs Sportspower
- Dreamland Baby vs Plum
- Jumpflex vs Plum
- Fatmoose vs Plum
- Chad Valley vs Plum
- Gonge vs Plum
- Plum vs Springfree
- Plum vs TP Toys
- Plum vs Woolbabe
How has branded search demand for Plum changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Plum worldwide rose from 8.4K to 10.2K.
- Across the 12 months ending September 2026, Plum’s estimated Share of Search among sleep suit brands worldwide peaked at 3.2% in April 2026 and was lowest at 1.2% in January 2026.
- Across the 12 months ending September 2026, Plum rose from 6th to 5th among sleep suit brands worldwide.
How did search popularity change for sleep suit brands worldwide in September 2026?
6 changes
In September 2026, Love to Dream overtook ergoPouch to rank 3rd among sleep suit brands worldwide, with 9.3% estimated Share of Search.
In September 2026, Ergobaby lost estimated Share of Search among sleep suit brands worldwide, from 38.3% to 35.8%.
Plum’s estimated Share of Search among sleep suit brands worldwide has lost ground for 3 months in a row, from 2.3% to 1.6% in September 2026.
Estimated monthly branded searches for Woolbabe worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Estimated monthly branded searches for Dreamland Baby worldwide fell 28% over 12 measured months, from 12.5K to 9K in September 2026.
Estimated monthly branded searches for ergoPouch worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How is Plum measured?
Brandwave collects information about searches that people make online using Plum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- plum climbing frame
- plum play
- plum suit
- plum swing
- plum trampoline
Do you work for Plum? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Plum your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.