Brandwave

How popular isDreamland in search?

In September 2026, there were an estimated 7.8K branded searches for Dreamland worldwide which is down 61.4% over the last 12 months. Dreamland holds 2.7% estimated Share of Search among heated blanket brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sunbeam34.5%
  2. Beurer25.4%
  3. Silentnight25.4%
  4. HoMedics9.3%
  5. Slumberdown2.8%
  6. Dreamland2.7%
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Where does Dreamland compete?

Dreamland is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heated blanket brands6th of 62.7%Shown below
Heated throw brands4th of 44.4%Show ranking

Which heated blanket brands compete with Dreamland?

Dreamland against heated blanket brands worldwide, by month

Share of Search by month for Sunbeam, Beurer, Silentnight, HoMedics, Slumberdown, Dreamland. The figures are in the table below the chart.

View monthly share of search table
MonthSunbeamBeurerSilentnightHoMedicsSlumberdownDreamland
Oct 202530.8%21.7%32.3%7.9%2.5%4.8%
Nov 202520.8%15.2%51%6.9%1.5%4.6%
Dec 202513%7.9%72.2%4.4%0.67%1.8%
Jan 202633.1%21%31.5%7.7%2.3%4.4%
Feb 202634.8%25.6%25.6%9.3%1.9%2.9%
Mar 202640.2%21%25.7%9.4%1.7%2.1%
Apr 202640.6%23%23%10.3%1.6%1.6%
May 202638%22.2%27.2%9.9%1.6%1.2%
Jun 202639.1%26.9%22%9.8%1.4%0.8%
Jul 202636.6%25.9%25.9%9.5%1.5%0.62%
Aug 202639.2%24.4%24.4%8.9%2%1.1%
Sep 202634.5%25.4%25.4%9.3%2.8%2.7%

  1. 1.Sunbeam

    34.5%

    Held 1st. 100K estimated branded searches, -15.7% vs prior month. Share -4.8 points.

  2. 2.Beurer

    25.4%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Silentnight

    25.4%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.HoMedics

    9.3%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Slumberdown

    2.8%

    Held 5th. 8.1K estimated branded searches, +32.7% vs prior month. Share +0.8 points.

  6. 6.Dreamland

    2.7%

    Held 6th. 7.8K estimated branded searches, +137.8% vs prior month. Share +1.6 points.

Compare search popularity between Dreamland and its closest rivals

Every comparison with Dreamland

How has branded search demand for Dreamland changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dreamland worldwide fell from 20.2K to 7.8K.
  • Across the 12 months ending September 2026, Dreamland’s estimated Share of Search among heated blanket brands worldwide decreased from 4.8% to 2.7%.
  • Across the 12 months ending September 2026, Dreamland’s estimated Share of Search among heated blanket brands worldwide peaked at 4.8% in October 2025 and was lowest at 0.62% in July 2026.
  • Across the 12 months ending September 2026, Dreamland fell from 5th to 6th among heated blanket brands worldwide.

How did search popularity change for heated blanket brands worldwide in September 2026?

  1. In September 2026, Dreamland gained estimated Share of Search among heated blanket brands worldwide, from 1.1% to 2.7%.

  2. In September 2026, Beurer gained estimated Share of Search among heated blanket brands worldwide, from 24.4% to 25.4%.

  3. In September 2026, Silentnight gained estimated Share of Search among heated blanket brands worldwide, from 24.4% to 25.4%.

  4. In September 2026, Slumberdown gained estimated Share of Search among heated blanket brands worldwide, from 2% to 2.8%.

  5. In September 2026, Sunbeam lost estimated Share of Search among heated blanket brands worldwide, from 39.2% to 34.5%.

  6. Estimated monthly branded searches for HoMedics worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How is Dreamland measured?

Brandwave collects information about searches that people make online using Dreamland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • dreamland heated blanket
  • dreamland heated throw

Do you work for Dreamland? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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