Kyte Baby vs Plum:Which is more popular?
In September 2026, Kyte Baby had more branded searches than Plum among sleep suit brands worldwide. Kyte Baby had about 90,500 branded searches, while Plum had 6,300. Kyte Baby made up 17.4% of all sleep suit brand searches we track, and Plum accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about sleep suit brands, Kyte Baby appeared in two of the five answers and Plum in none.
Who do people search for more?
Kyte Baby, about 14 searches for every 1 for Plum
Who does AI mention more?
Kyte Baby, mentioned in 2 of 5 answers, Plum in 0
Who does AI recommend more?
Kyte Baby, the only one of the two named
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Top sleep suit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kyte Baby was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Plum did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Love to Dream3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ergoPouch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kyte Baby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tommee Tippee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ergobaby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dreamland Baby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Plum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Woolbabe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sleep suit brands
5 answers
Asked ChatGPT
“Which sleep suit brand should I buy?”
Asked ChatGPT
“What are the best sleep suit brands?”
Asked ChatGPT
“What's the best sleep suit brand for a baby?”
Searched Google, AI Overview
“best sleep suit”
Searched Google, AI Overview
“newborn sleep suit”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kyte Baby or Plum more popular in search?
This chart shows how often people search Google for Kyte Baby and Plum by name. Each line represents a brand's share of searches for all eight sleep suit brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kyte Baby, Plum. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tommee Tippee | Ergobaby | Kyte Baby | Love to Dream | ergoPouch | Dreamland Baby | Plum | Woolbabe |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 25.3% | 20.5% | 9.2% | 11.3% | 2.3% | 0.9% | 0.19% |
| Nov 2025 | 28.1% | 23.5% | 23.4% | 10.5% | 10.5% | 2.7% | 1% | 0.23% |
| Dec 2025 | 31.5% | 25.5% | 20.8% | 9.3% | 9.3% | 2.3% | 1.1% | 0.2% |
| Jan 2026 | 29.6% | 25.5% | 24.6% | 9% | 7.4% | 2.8% | 0.82% | 0.18% |
| Feb 2026 | 30.4% | 30.1% | 17% | 9.3% | 9.3% | 2.5% | 1% | 0.3% |
| Mar 2026 | 30.6% | 27.5% | 17.1% | 9.3% | 11.4% | 2.2% | 1.5% | 0.36% |
| Apr 2026 | 25.3% | 31.7% | 17.4% | 9.5% | 11.6% | 2% | 2.2% | 0.36% |
| May 2026 | 25.3% | 31.7% | 17.4% | 9.5% | 11.6% | 2% | 1.9% | 0.69% |
| Jun 2026 | 30.9% | 29.2% | 17.2% | 9.4% | 9.4% | 1.9% | 1.6% | 0.36% |
| Jul 2026 | 28.1% | 29.9% | 23.4% | 8.6% | 7% | 1.6% | 1.2% | 0.28% |
| Aug 2026 | 31.1% | 30.6% | 16.8% | 9.2% | 9.2% | 1.8% | 1.2% | 0.19% |
| Sep 2026 | 31.1% | 27.2% | 17.4% | 11.6% | 9.5% | 1.7% | 1.2% | 0.25% |
How has the Kyte Baby and Plum comparison changed over the last 12 months?
3 findings
- Kyte Baby was ahead of Plum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kyte Baby’s share of searches among sleep suit brands worldwide moved from 20.5% to 17.4%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Plum’s share of searches among sleep suit brands worldwide moved from 0.9% to 1.2%, and its estimated monthly branded searches moved from 4.8K to 6.3K.
How did search popularity change for sleep suit brands worldwide in September 2026?
2 changes
In September 2026, Kyte Baby gained share of searches among sleep suit brands worldwide, from 16.8% to 17.4%.
Estimated monthly branded searches for Plum worldwide rose 31.3% over 12 measured months, from 4.8K to 6.3K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kyte Baby’s and Plum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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