Kyte Baby vs Tommee Tippee:Which is more popular?
In September 2026, Tommee Tippee had more branded searches than Kyte Baby among sleep suit brands worldwide. Tommee Tippee had about 162,000 branded searches, while Kyte Baby had 90,500. Tommee Tippee made up 31.1% of all sleep suit brand searches we track, and Kyte Baby accounted for 17.4%. When we asked ChatGPT and Google AI Overviews about sleep suit brands, Kyte Baby appeared in two of the five answers and Tommee Tippee in none.
Who do people search for more?
Tommee Tippee, about 79% more searches than Kyte Baby
Who does AI mention more?
Kyte Baby, mentioned in 2 of 5 answers, Tommee Tippee in 0
Who does AI recommend more?
Kyte Baby, the only one of the two named
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Top sleep suit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kyte Baby was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tommee Tippee did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Love to Dream3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ergoPouch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kyte Baby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tommee Tippee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ergobaby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dreamland Baby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Plum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Woolbabe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sleep suit brands
5 answers
Asked ChatGPT
“Which sleep suit brand should I buy?”
Asked ChatGPT
“What are the best sleep suit brands?”
Asked ChatGPT
“What's the best sleep suit brand for a baby?”
Searched Google, AI Overview
“best sleep suit”
Searched Google, AI Overview
“newborn sleep suit”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kyte Baby or Tommee Tippee more popular in search?
This chart shows how often people search Google for Kyte Baby and Tommee Tippee by name. Each line represents a brand's share of searches for all eight sleep suit brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tommee Tippee, Kyte Baby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tommee Tippee | Ergobaby | Kyte Baby | Love to Dream | ergoPouch | Dreamland Baby | Plum | Woolbabe |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 25.3% | 20.5% | 9.2% | 11.3% | 2.3% | 0.9% | 0.19% |
| Nov 2025 | 28.1% | 23.5% | 23.4% | 10.5% | 10.5% | 2.7% | 1% | 0.23% |
| Dec 2025 | 31.5% | 25.5% | 20.8% | 9.3% | 9.3% | 2.3% | 1.1% | 0.2% |
| Jan 2026 | 29.6% | 25.5% | 24.6% | 9% | 7.4% | 2.8% | 0.82% | 0.18% |
| Feb 2026 | 30.4% | 30.1% | 17% | 9.3% | 9.3% | 2.5% | 1% | 0.3% |
| Mar 2026 | 30.6% | 27.5% | 17.1% | 9.3% | 11.4% | 2.2% | 1.5% | 0.36% |
| Apr 2026 | 25.3% | 31.7% | 17.4% | 9.5% | 11.6% | 2% | 2.2% | 0.36% |
| May 2026 | 25.3% | 31.7% | 17.4% | 9.5% | 11.6% | 2% | 1.9% | 0.69% |
| Jun 2026 | 30.9% | 29.2% | 17.2% | 9.4% | 9.4% | 1.9% | 1.6% | 0.36% |
| Jul 2026 | 28.1% | 29.9% | 23.4% | 8.6% | 7% | 1.6% | 1.2% | 0.28% |
| Aug 2026 | 31.1% | 30.6% | 16.8% | 9.2% | 9.2% | 1.8% | 1.2% | 0.19% |
| Sep 2026 | 31.1% | 27.2% | 17.4% | 11.6% | 9.5% | 1.7% | 1.2% | 0.25% |
How has the Kyte Baby and Tommee Tippee comparison changed over the last 12 months?
3 findings
- Tommee Tippee was ahead of Kyte Baby in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kyte Baby’s share of searches among sleep suit brands worldwide moved from 20.5% to 17.4%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Tommee Tippee’s share of searches among sleep suit brands worldwide moved from 30.2% to 31.1%, and its estimated monthly branded searches held steady at 162K.
How did search popularity change for sleep suit brands worldwide in September 2026?
1 change
In September 2026, Kyte Baby gained share of searches among sleep suit brands worldwide, from 16.8% to 17.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kyte Baby’s and Tommee Tippee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kyte Baby
1 branded search term
- kyte baby
Tommee Tippee
2 branded search terms
- tommee tippee
- tommee tippee pacifier
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