Brandwave

How popular isLove to Dream in search?

In September 2026, there were an estimated 60.5K branded searches for Love to Dream worldwide which is up 22.2% over the last 12 months. Love to Dream holds 48% estimated Share of Search among baby sleepwear brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Love to Dream48%
  2. ergoPouch39.3%
  3. Halo11.7%
  4. Woolbabe1%
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Which baby sleepwear brands compete with Love to Dream?

Love to Dream against baby sleepwear brands worldwide, by month

Share of Search by month for Love to Dream, ergoPouch, Halo. The figures are in the table below the chart.

View monthly share of search table
MonthLove to DreamergoPouchHaloWoolbabe
Oct 202539.3%48.1%11.8%0.79%
Nov 202545%45%9%0.97%
Dec 202543.1%43.1%12.9%0.94%
Jan 202646.8%38.3%14%0.95%
Feb 202642.9%42.9%12.8%1.4%
Mar 202639.9%48.8%9.8%1.5%
Apr 202639.9%48.8%9.8%1.5%
May 202639.4%48.1%9.6%2.9%
Jun 202643.8%43.8%10.7%1.7%
Jul 202647.7%39.1%11.7%1.5%
Aug 202643.1%43.1%12.9%0.87%
Sep 202648%39.3%11.7%1%

  1. 1.Love to Dream

    48%

    Moved from 2nd to 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +4.9 points.

  2. 2.ergoPouch

    39.3%

    Moved from 1st to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -3.9 points.

  3. 3.Halo

    11.7%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Woolbabe

    1%

    Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.

Compare search popularity between Love to Dream and its closest rivals

Every comparison with Love to Dream

How has branded search demand for Love to Dream changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Love to Dream worldwide rose from 49.5K to 60.5K.
  • Across the 12 months ending September 2026, Love to Dream’s estimated Share of Search among baby sleepwear brands worldwide increased from 39.3% to 48%.
  • Across the 12 months ending September 2026, Love to Dream rose from 2nd to 1st among baby sleepwear brands worldwide.

How did search popularity change for baby sleepwear brands worldwide in September 2026?

  1. In September 2026, Love to Dream overtook ergoPouch to become the leader among baby sleepwear brands worldwide, with 48% estimated Share of Search.

  2. In September 2026, ergoPouch lost estimated Share of Search among baby sleepwear brands worldwide, from 43.1% to 39.3%.

  3. In September 2026, Halo lost estimated Share of Search among baby sleepwear brands worldwide, from 12.9% to 11.7%.

  4. Estimated monthly branded searches for Woolbabe worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

Where does Love to Dream compete?

Love to Dream is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sleep suit brands3rd of 79.3%Show ranking
Baby sleep sack brands3rd of 712.3%Show ranking
Baby swaddles2nd of 618.6%Show ranking
Baby swaddle brands1st of 646.7%Show ranking
Baby sleepwear brands1st of 448%Shown above
Baby sleep bag brands1st of 552.5%Show ranking

How is Love to Dream measured?

Brandwave collects information about searches that people make online using Love to Dream’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • love to dream

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How the Brand Demand Index is measured

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