Joolz vs UPPAbaby:Which is searched more?
In September 2026, UPPAbaby had more branded searches than Joolz among pram and stroller brands worldwide. UPPAbaby was estimated to have 90.5K branded searches compared to Joolz’s 60.5K, and held a 20.9% Share of Search versus Joolz’s 14%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Joolz or UPPAbaby?
Compare the pram and stroller brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UPPAbaby, Joolz. The figures are in the table below the chart.
View monthly share of search table
| Month | Bugaboo | UPPAbaby | Joolz | Mountain Buggy | Phil & Teds | Cybex |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.9% | 24.1% | 13.3% | 7.7% | 0.96% | <0.01% |
| Nov 2025 | 49.7% | 27.3% | 15% | 7.1% | 0.89% | <0.01% |
| Dec 2025 | 55.2% | 24.8% | 11.1% | 7.9% | 0.99% | <0.01% |
| Jan 2026 | 53.1% | 23.7% | 13.1% | 9.2% | 0.95% | <0.01% |
| Feb 2026 | 52.9% | 23.8% | 13% | 9.3% | 0.95% | <0.01% |
| Mar 2026 | 53.7% | 24% | 13.2% | 8.2% | 0.96% | <0.01% |
| Apr 2026 | 53.8% | 24% | 13.2% | 8.2% | 0.79% | <0.01% |
| May 2026 | 54% | 24.2% | 13.3% | 7.7% | 0.79% | <0.01% |
| Jun 2026 | 58% | 21.4% | 11.7% | 8.1% | 0.85% | <0.01% |
| Jul 2026 | 57.7% | 21.2% | 11.6% | 8.7% | 0.84% | 0.01% |
| Aug 2026 | 54% | 24.2% | 13.3% | 7.7% | 0.79% | 0.02% |
| Sep 2026 | 56.9% | 20.9% | 14% | 7.2% | 1% | 0.02% |
How has the Joolz and UPPAbaby comparison changed over the last 12 months?
3 findings
- UPPAbaby was ahead of Joolz in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Joolz’s estimated Share of Search among pram and stroller brands worldwide moved from 13.3% to 14%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, UPPAbaby’s estimated Share of Search among pram and stroller brands worldwide moved from 24.1% to 20.9%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for pram and stroller brands worldwide in September 2026?
2 changes
In September 2026, Joolz gained estimated Share of Search among pram and stroller brands worldwide, from 13.3% to 14%.
In September 2026, UPPAbaby lost estimated Share of Search among pram and stroller brands worldwide, from 24.2% to 20.9%.
Other head-to-heads among pram and stroller brands
How each brand is measured
Brandwave collects information about searches that people make online using Joolz’s and UPPAbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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