Nuna vs Phil & Teds:Which is searched more?
In September 2026, Nuna had more branded searches than Phil & Teds among baby bassinet brands worldwide. Nuna was estimated to have 490K branded searches compared to Phil & Teds’ 4.4K, and held an 86.2% Share of Search versus Phil & Teds’ 0.77%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nuna or Phil & Teds?
Compare the baby bassinet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nuna, Phil & Teds. The figures are in the table below the chart.
View monthly share of search table
| Month | Nuna | BabyBjörn | Phil & Teds |
|---|---|---|---|
| Oct 2025 | 84.3% | 15% | 0.73% |
| Nov 2025 | 87.4% | 12% | 0.59% |
| Dec 2025 | 85.5% | 13.8% | 0.67% |
| Jan 2026 | 84.7% | 14.6% | 0.71% |
| Feb 2026 | 84.9% | 14.4% | 0.7% |
| Mar 2026 | 86.7% | 12.5% | 0.75% |
| Apr 2026 | 86.8% | 12.6% | 0.61% |
| May 2026 | 86.7% | 12.7% | 0.62% |
| Jun 2026 | 86.8% | 12.6% | 0.61% |
| Jul 2026 | 86.8% | 12.6% | 0.61% |
| Aug 2026 | 86.5% | 12.9% | 0.63% |
| Sep 2026 | 86.2% | 13% | 0.77% |
How has the Nuna and Phil & Teds comparison changed over the last 12 months?
3 findings
- Nuna was ahead of Phil & Teds in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nuna’s estimated Share of Search among baby bassinet brands worldwide moved from 84.3% to 86.2%, and its estimated monthly branded searches moved from 508K to 490K.
- Across the 12 months ending September 2026, Phil & Teds’ estimated Share of Search among baby bassinet brands worldwide moved from 0.73% to 0.77%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for baby bassinet brands worldwide in September 2026?
0 changes
Neither Nuna nor Phil & Teds moved beyond provider rounding among baby bassinet brands in September 2026.
Other head-to-heads among baby bassinet brands
How each brand is measured
Brandwave collects information about searches that people make online using Nuna’s and Phil & Teds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nuna
10 branded search terms
- car seat nuna
- nuna aace
- nuna demi
- nuna exec
- nuna mixx
- nuna rava
- nuna revv
- nuna stroller
- nuna triv
- pushchair nuna
Phil & Teds
1 branded search term
- phil teds
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