Joolz vs Mountain Buggy:Which is searched more?
In September 2026, Joolz had more branded searches than Mountain Buggy among pram and stroller brands worldwide. Joolz was estimated to have 60.5K branded searches compared to Mountain Buggy’s 31K, and held a 14% Share of Search versus Mountain Buggy’s 7.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Joolz or Mountain Buggy?
Compare the pram and stroller brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Joolz, Mountain Buggy. The figures are in the table below the chart.
View monthly share of search table
| Month | Bugaboo | UPPAbaby | Joolz | Mountain Buggy | Phil & Teds | Cybex |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.9% | 24.1% | 13.3% | 7.7% | 0.96% | <0.01% |
| Nov 2025 | 49.7% | 27.3% | 15% | 7.1% | 0.89% | <0.01% |
| Dec 2025 | 55.2% | 24.8% | 11.1% | 7.9% | 0.99% | <0.01% |
| Jan 2026 | 53.1% | 23.7% | 13.1% | 9.2% | 0.95% | <0.01% |
| Feb 2026 | 52.9% | 23.8% | 13% | 9.3% | 0.95% | <0.01% |
| Mar 2026 | 53.7% | 24% | 13.2% | 8.2% | 0.96% | <0.01% |
| Apr 2026 | 53.8% | 24% | 13.2% | 8.2% | 0.79% | <0.01% |
| May 2026 | 54% | 24.2% | 13.3% | 7.7% | 0.79% | <0.01% |
| Jun 2026 | 58% | 21.4% | 11.7% | 8.1% | 0.85% | <0.01% |
| Jul 2026 | 57.7% | 21.2% | 11.6% | 8.7% | 0.84% | 0.01% |
| Aug 2026 | 54% | 24.2% | 13.3% | 7.7% | 0.79% | 0.02% |
| Sep 2026 | 56.9% | 20.9% | 14% | 7.2% | 1% | 0.02% |
How has the Joolz and Mountain Buggy comparison changed over the last 12 months?
3 findings
- Joolz was ahead of Mountain Buggy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Joolz’s estimated Share of Search among pram and stroller brands worldwide moved from 13.3% to 14%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Mountain Buggy’s estimated Share of Search among pram and stroller brands worldwide moved from 7.7% to 7.2%, and its estimated monthly branded searches moved from 35.2K to 31K.
How did search popularity change for pram and stroller brands worldwide in September 2026?
2 changes
In September 2026, Joolz gained estimated Share of Search among pram and stroller brands worldwide, from 13.3% to 14%.
In September 2026, Mountain Buggy lost estimated Share of Search among pram and stroller brands worldwide, from 7.7% to 7.2%.
Other head-to-heads among pram and stroller brands
How each brand is measured
Brandwave collects information about searches that people make online using Joolz’s and Mountain Buggy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Joolz
1 branded search term
- joolz
Mountain Buggy
4 branded search terms
- mountain buggy
- mountain buggy duet
- mountain buggy nano
- mountain buggy terrain
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