Brandwave

How popular isBabyBjorn in search?

In August 2026, there were an estimated 74K branded searches for BabyBjorn worldwide which is down 18.2% over the last 11 months. BabyBjorn holds 16.6% estimated Share of Search among baby carrier brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tula45.1%
  2. Ergobaby24.7%
  3. BabyBjorn16.6%
  4. Manduca7.4%
  5. Konny6.1%
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Which baby carrier brands compete with BabyBjorn?

BabyBjorn against baby carrier brands worldwide, by month

Share of Search by month for Tula, Ergobaby, BabyBjorn, Manduca, Konny. The figures are in the table below the chart.

View monthly share of search table
MonthTulaErgobabyBabyBjornManducaKonny
Oct 202545.5%20.5%20.5%6.1%7.5%
Nov 202544.7%20.1%20.1%6%9%
Dec 202549.9%18.4%18.4%6.7%6.7%
Jan 202646.1%20.7%20.7%6.2%6.2%
Feb 202648.5%21.8%17.8%5.4%6.5%
Mar 202646.4%20.9%17.1%6.3%9.4%
Apr 202645.1%24.7%16.6%6.1%7.4%
May 202642%23%15.5%6.9%12.6%
Jun 202647.2%21.3%17.4%7.8%6.4%
Jul 202650.2%22.4%15.1%6.8%5.5%
Aug 202645.1%24.7%16.6%7.4%6.1%
Sep 2026—————

  1. 1.Tula

    45.1%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -5 points.

  2. 2.Ergobaby

    24.7%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +2.3 points.

  3. 3.BabyBjorn

    16.6%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Manduca

    7.4%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Konny

    6.1%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare search popularity between BabyBjorn and its closest rivals

How has branded search demand for BabyBjorn changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BabyBjorn worldwide fell from 90.5K to 74K.
  • Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among baby carrier brands worldwide decreased from 20.5% to 16.6%.
  • Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among baby carrier brands worldwide peaked at 20.7% in January 2026 and was lowest at 15.1% in July 2026.
  • Across the 11 months ending August 2026, BabyBjorn fell from 2nd to 3rd among baby carrier brands worldwide.

How did search popularity change for baby carrier brands worldwide in August 2026?

  1. In August 2026, Ergobaby gained estimated Share of Search among baby carrier brands worldwide, from 22.4% to 24.7%.

  2. In August 2026, BabyBjorn gained estimated Share of Search among baby carrier brands worldwide, from 15.1% to 16.6%.

  3. In August 2026, Manduca gained estimated Share of Search among baby carrier brands worldwide, from 6.8% to 7.4%.

  4. In August 2026, Konny gained estimated Share of Search among baby carrier brands worldwide, from 5.5% to 6.1%.

  5. In August 2026, Tula lost estimated Share of Search among baby carrier brands worldwide, from 50.2% to 45.1%.

Where does BabyBjorn compete?

BabyBjorn is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
High chairs5th of 66.2%Show ranking
Baby bouncers4th of 67.8%Show ranking
Baby rockers4th of 68%Show ranking
Baby carrier brands3rd of 516.6%Shown above

How is BabyBjorn measured?

Brandwave collects information about searches that people make online using BabyBjorn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • babybjorn

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How the Brand Demand Index is measured

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