BabyBjorn vs Ergobaby:Which is more popular by branded search?
In August 2026, Ergobaby had more branded searches than BabyBjorn among baby carrier brands worldwide. Ergobaby was estimated to have 110K branded searches compared to BabyBjorn’s 74K, and held a 24.7% Share of Search versus BabyBjorn’s 16.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BabyBjorn or Ergobaby?
Compare the baby carrier brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ergobaby, BabyBjorn. The figures are in the table below the chart.
View monthly share of search table
| Month | Tula | Ergobaby | BabyBjorn | Manduca | Konny |
|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 20.5% | 20.5% | 6.1% | 7.5% |
| Nov 2025 | 44.7% | 20.1% | 20.1% | 6% | 9% |
| Dec 2025 | 49.9% | 18.4% | 18.4% | 6.7% | 6.7% |
| Jan 2026 | 46.1% | 20.7% | 20.7% | 6.2% | 6.2% |
| Feb 2026 | 48.5% | 21.8% | 17.8% | 5.4% | 6.5% |
| Mar 2026 | 46.4% | 20.9% | 17.1% | 6.3% | 9.4% |
| Apr 2026 | 45.1% | 24.7% | 16.6% | 6.1% | 7.4% |
| May 2026 | 42% | 23% | 15.5% | 6.9% | 12.6% |
| Jun 2026 | 47.2% | 21.3% | 17.4% | 7.8% | 6.4% |
| Jul 2026 | 50.2% | 22.4% | 15.1% | 6.8% | 5.5% |
| Aug 2026 | 45.1% | 24.7% | 16.6% | 7.4% | 6.1% |
| Sep 2026 | — | — | — | — | — |
How has the BabyBjorn and Ergobaby comparison changed over the last 12 months?
3 findings
- Ergobaby was ahead of BabyBjorn in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among baby carrier brands worldwide moved from 20.5% to 16.6%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby carrier brands worldwide moved from 20.5% to 24.7%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for baby carrier brands worldwide in August 2026?
2 changes
In August 2026, Ergobaby gained estimated Share of Search among baby carrier brands worldwide, from 22.4% to 24.7%.
In August 2026, BabyBjorn gained estimated Share of Search among baby carrier brands worldwide, from 15.1% to 16.6%.
How each brand is measured
Brandwave collects information about searches that people make online using BabyBjorn’s and Ergobaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.