Brandwave

How popular isBabyBjorn in search?

In August 2026, there were an estimated 74K branded searches for BabyBjorn worldwide which is down 18.2% over the last 11 months. BabyBjorn holds 6.2% estimated Share of Search among high chairs worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chicco40.1%
  2. Mamas & Papas25.4%
  3. Stokke13.9%
  4. Graco9.3%
  5. BabyBjorn6.2%
  6. Peg Perego5.1%
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Which high chairs compete with BabyBjorn?

BabyBjorn against high chairs worldwide, by month

Share of Search by month for Chicco, Mamas & Papas, Stokke, Graco, BabyBjorn, Peg Perego. The figures are in the table below the chart.

View monthly share of search table
MonthChiccoMamas & PapasStokkeGracoBabyBjornPeg Perego
Oct 202536.8%25.3%13.9%11.3%7.6%5.1%
Nov 202539%25.9%14.1%9.5%6.4%5.2%
Dec 202539%27.4%12.3%10%6.7%4.5%
Jan 202637.1%25.2%13.8%11.3%7.6%5.1%
Feb 202637.9%24.9%13.6%11.1%7.5%5%
Mar 202638%25.4%13.9%11.4%6.2%5.1%
Apr 202639.3%25.9%11.6%11.6%6.4%5.2%
May 202638.6%26%14.3%9.5%6.4%5.2%
Jun 202638.7%24.6%13.5%11%7.4%4.9%
Jul 202636.7%28.5%12.8%10.4%7%4.7%
Aug 202640.1%25.4%13.9%9.3%6.2%5.1%
Sep 2026——————

  1. 1.Chicco

    40.1%

    Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +3.4 points.

  2. 2.Mamas & Papas

    25.4%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -3.1 points.

  3. 3.Stokke

    13.9%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  4. 4.Graco

    9.3%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -1.1 points.

  5. 5.BabyBjorn

    6.2%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.Peg Perego

    5.1%

    Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

Compare search popularity between BabyBjorn and its closest rivals

How has branded search demand for BabyBjorn changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BabyBjorn worldwide fell from 90.5K to 74K.
  • Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among high chairs worldwide decreased from 7.6% to 6.2%.
  • Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among high chairs worldwide peaked at 7.6% in October 2025 and was lowest at 6.2% in March 2026.

How did search popularity change for high chairs worldwide in August 2026?

  1. In August 2026, Chicco gained estimated Share of Search among high chairs worldwide, from 36.7% to 40.1%.

  2. In August 2026, Stokke gained estimated Share of Search among high chairs worldwide, from 12.8% to 13.9%.

  3. In August 2026, Mamas & Papas lost estimated Share of Search among high chairs worldwide, from 28.5% to 25.4%.

  4. In August 2026, Graco lost estimated Share of Search among high chairs worldwide, from 10.4% to 9.3%.

  5. In August 2026, BabyBjorn lost estimated Share of Search among high chairs worldwide, from 7% to 6.2%.

Where does BabyBjorn compete?

BabyBjorn is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
High chairs5th of 66.2%Shown above
Baby bouncers4th of 67.8%Show ranking
Baby rockers4th of 68%Show ranking
Baby carrier brands3rd of 516.6%Show ranking

How is BabyBjorn measured?

Brandwave collects information about searches that people make online using BabyBjorn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • babybjorn

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How the Brand Demand Index is measured

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