Chicco vs Fisher-Price:Which is more popular by branded search?
In August 2026, Chicco had more branded searches than Fisher-Price among baby rockers worldwide. Chicco was estimated to have 475K branded searches compared to Fisher-Price’s 246K, and held a 51.6% Share of Search versus Fisher-Price’s 26.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chicco or Fisher-Price?
Compare the baby rockers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chicco, Fisher-Price. The figures are in the table below the chart.
View monthly share of search table
| Month | Chicco | Fisher-Price | Graco | BabyBjorn | 4moms | Ingenuity |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 30.5% | 13.7% | 9.2% | 2.3% | — |
| Nov 2025 | 44.3% | 35.9% | 10.8% | 7.2% | 1.8% | — |
| Dec 2025 | 39.7% | 41.6% | 10.2% | 6.8% | 1.7% | — |
| Jan 2026 | 44.7% | 30.3% | 13.6% | 9.1% | 2.2% | — |
| Feb 2026 | 48.2% | 25.8% | 14.1% | 9.5% | 2.3% | — |
| Mar 2026 | 48.8% | 26.6% | 14.6% | 8% | 2% | — |
| Apr 2026 | 49.1% | 26.5% | 14.5% | 8% | 1.9% | — |
| May 2026 | 50.1% | 27.6% | 12.3% | 8.3% | 1.7% | — |
| Jun 2026 | 49.2% | 25.5% | 14% | 9.4% | 1.9% | — |
| Jul 2026 | 46.6% | 29.5% | 13.2% | 8.9% | 1.8% | — |
| Aug 2026 | 51.6% | 26.7% | 12% | 8% | 1.6% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Chicco and Fisher-Price comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Fisher-Price took it in December 2025, Chicco took it in January 2026.
- Across the 11 months ending August 2026, Chicco’s estimated Share of Search among baby rockers worldwide moved from 44.4% to 51.6%, and its estimated monthly branded searches moved from 438K to 475K.
- Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby rockers worldwide moved from 30.5% to 26.7%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for baby rockers worldwide in August 2026?
2 changes
In August 2026, Chicco gained estimated Share of Search among baby rockers worldwide, from 46.6% to 51.6%.
In August 2026, Fisher-Price lost estimated Share of Search among baby rockers worldwide, from 29.5% to 26.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Chicco’s and Fisher-Price’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chicco
8 branded search terms
- car seat chicco
- chicco
- chicco car seat
- chicco fit360
- chicco keyfit
- chicco myfit
- chicco onefit
- chiccousa com
Fisher-Price
1 branded search term
- fisher price
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