Brandwave

Graco vs Iwata:Which is searched more?

In September 2026, Graco had more branded searches than Iwata among spray gun brands worldwide. Graco was estimated to have 155K branded searches compared to Iwata’s 41.2K, and held a 35.1% Share of Search versus Iwata’s 9.3%. These are worldwide searches for English-language branded terms.

Share of Search among spray gun brands worldwide in September 2026Which is more popular in search, Graco or Iwata?
Graco35.1%155K searches
vs
Iwata9.3%41.2K searches

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Which is more popular in search, Graco or Iwata?

Compare the spray gun brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Graco and Iwata among spray gun brands worldwide, by month

Share of Search by month for Graco, Iwata. The figures are in the table below the chart.

View monthly share of search table
MonthWagnerGracoIwata
Oct 202556.3%35.6%8%
Nov 202556.7%34.7%8.5%
Dec 202559.5%31.5%8.9%
Jan 202655.7%34.1%10.2%
Feb 202654.5%34.2%11.3%
Mar 202656.5%35%8.5%
Apr 202651.4%38.5%10.1%
May 202659.4%30.6%9.9%
Jun 202655.6%35.1%9.3%
Jul 202656.2%34.4%9.4%
Aug 202654.9%35.5%9.6%
Sep 202655.6%35.1%9.3%

How has the Graco and Iwata comparison changed over the last 12 months?

  • Graco was ahead of Iwata in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Graco’s estimated Share of Search among spray gun brands worldwide moved from 35.6% to 35.1%, and its estimated monthly branded searches moved from 190K to 155K.
  • Across the 12 months ending September 2026, Iwata’s estimated Share of Search among spray gun brands worldwide moved from 8% to 9.3%, and its estimated monthly branded searches moved from 43K to 41.2K.

How did search popularity change for spray gun brands worldwide in September 2026?

  1. Estimated monthly branded searches for Graco worldwide fell 18.4% over 12 measured months, from 190K to 155K in September 2026.

Other head-to-heads among spray gun brands

How each brand is measured

Brandwave collects information about searches that people make online using Graco’s and Iwata’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Graco

3 branded search terms

  • graco
  • graco high chairs
  • graco paint sprayer

Iwata

2 branded search terms

  • iwata
  • iwata airbrush

How the Brand Demand Index is measured

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