Brandwave

Graco vs Wagner:Which is searched more?

In September 2026, Wagner had more branded searches than Graco among spray gun brands worldwide. Wagner was estimated to have 246K branded searches compared to Graco’s 137K, and held a 59.1% Share of Search versus Graco’s 32.9%. These are worldwide searches for English-language branded terms.

Share of Search among spray gun brands worldwide in September 2026Which is more popular in search, Graco or Wagner?
Graco32.9%137K searches
vs
Wagner59.1%246K searches

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Which is more popular in search, Graco or Wagner?

Compare the spray gun brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Graco and Wagner among spray gun brands worldwide, by month

Share of Search by month for Wagner, Graco. The figures are in the table below the chart.

View monthly share of search table
MonthWagnerGracoIwata
Oct 202559.9%33.5%6.6%
Nov 202560.7%32.7%6.7%
Dec 202563.9%29.1%7%
Jan 202659.8%32.2%8%
Feb 202659.8%32.1%8%
Mar 202659.9%33.5%6.6%
Apr 202654.8%36.1%9%
May 202662.9%28.6%8.5%
Jun 202659.1%32.9%8%
Jul 202659.8%32.1%8%
Aug 202659.1%32.9%8%
Sep 202659.1%32.9%8%

How has the Graco and Wagner comparison changed over the last 12 months?

  • Wagner was ahead of Graco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Graco’s estimated Share of Search among spray gun brands worldwide moved from 33.5% to 32.9%, and its estimated monthly branded searches moved from 168K to 137K.
  • Across the 12 months ending September 2026, Wagner’s estimated Share of Search among spray gun brands worldwide moved from 59.9% to 59.1%, and its estimated monthly branded searches moved from 301K to 246K.

How did search popularity change for spray gun brands worldwide in September 2026?

  1. Estimated monthly branded searches for Graco worldwide fell 18.4% over 12 measured months, from 168K to 137K in September 2026.

  2. Estimated monthly branded searches for Wagner worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

Other head-to-heads among spray gun brands

How each brand is measured

Brandwave collects information about searches that people make online using Graco’s and Wagner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Graco

2 branded search terms

  • graco
  • graco paint sprayer

Wagner

1 branded search term

  • wagner

How the Brand Demand Index is measured

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