Brandwave

How popular isWagner in search?

In August 2026, there were an estimated 246K branded searches for Wagner worldwide which is down 18.3% over the last 11 months. Wagner holds 11.6% estimated Share of Search among heat gun brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Makita38.7%
  2. DeWalt31.6%
  3. Wagner11.6%
  4. Bosch9.7%
  5. Draper7.8%
  6. Steinel0.7%
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Where does Wagner compete?

Wagner is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heat gun brands3rd of 611.6%Shown below
Paint sprayer brands1st of 568.1%Show ranking

Which heat gun brands compete with Wagner?

Wagner against heat gun brands worldwide, by month

Share of Search by month for Makita, DeWalt, Wagner, Bosch, Draper. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltWagnerBoschDraperSteinel
Oct 202548.2%26.6%11.9%8.2%4.3%0.88%
Nov 202546.3%31.3%11.4%6.5%3.4%1%
Dec 202541.9%34.5%12.6%7.2%3.1%0.76%
Jan 202639.5%32.3%14.5%8.3%4.3%1.1%
Feb 202639.8%32.6%11.9%6.8%8%0.88%
Mar 202639.4%26.5%11.9%6.7%14.5%0.88%
Apr 202639.8%32.6%11.9%8.3%6.5%0.88%
May 202639.3%32.1%14.4%8.1%5.2%0.86%
Jun 202638.7%31.6%11.6%8%9.4%0.7%
Jul 202638.2%31.2%13.9%9.6%6.2%0.84%
Aug 202638.7%31.6%11.6%9.7%7.8%0.7%
Sep 2026——————

  1. 1.Makita

    38.7%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  2. 2.DeWalt

    31.6%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +0.4 points.

  3. 3.Wagner

    11.6%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -2.4 points.

  4. 4.Bosch

    9.7%

    Held 4th. 206K estimated branded searches, +21.2% vs prior month. Share 0 points.

  5. 5.Draper

    7.8%

    Held 5th. 165K estimated branded searches, +50% vs prior month. Share +1.5 points.

  6. 6.Steinel

    0.7%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Wagner and its closest rivals

How has branded search demand for Wagner changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wagner worldwide fell from 301K to 246K.
  • Across the 11 months ending August 2026, Wagner’s estimated Share of Search among heat gun brands worldwide peaked at 14.5% in January 2026 and was lowest at 11.4% in November 2025.

How did search popularity change for heat gun brands worldwide in August 2026?

  1. In August 2026, Draper gained estimated Share of Search among heat gun brands worldwide, from 6.2% to 7.8%.

  2. In August 2026, Makita gained estimated Share of Search among heat gun brands worldwide, from 38.2% to 38.7%.

  3. In August 2026, Wagner lost estimated Share of Search among heat gun brands worldwide, from 13.9% to 11.6%.

  4. Estimated monthly branded searches for Steinel worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

How is Wagner measured?

Brandwave collects information about searches that people make online using Wagner’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wagner

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How the Brand Demand Index is measured

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