Steinel vs Wagner:Which is more popular by branded search?
In August 2026, Wagner had more branded searches than Steinel among heat gun brands worldwide. Wagner was estimated to have 246K branded searches compared to Steinel’s 14.8K, and held an 11.6% Share of Search versus Steinel’s 0.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Steinel or Wagner?
Compare the heat gun brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wagner, Steinel. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Wagner | Bosch | Draper | Steinel |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 26.6% | 11.9% | 8.2% | 4.3% | 0.88% |
| Nov 2025 | 46.3% | 31.3% | 11.4% | 6.5% | 3.4% | 1% |
| Dec 2025 | 41.9% | 34.5% | 12.6% | 7.2% | 3.1% | 0.76% |
| Jan 2026 | 39.5% | 32.3% | 14.5% | 8.3% | 4.3% | 1.1% |
| Feb 2026 | 39.8% | 32.6% | 11.9% | 6.8% | 8% | 0.88% |
| Mar 2026 | 39.4% | 26.5% | 11.9% | 6.7% | 14.5% | 0.88% |
| Apr 2026 | 39.8% | 32.6% | 11.9% | 8.3% | 6.5% | 0.88% |
| May 2026 | 39.3% | 32.1% | 14.4% | 8.1% | 5.2% | 0.86% |
| Jun 2026 | 38.7% | 31.6% | 11.6% | 8% | 9.4% | 0.7% |
| Jul 2026 | 38.2% | 31.2% | 13.9% | 9.6% | 6.2% | 0.84% |
| Aug 2026 | 38.7% | 31.6% | 11.6% | 9.7% | 7.8% | 0.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Steinel and Wagner comparison changed over the last 12 months?
3 findings
- Wagner was ahead of Steinel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Steinel’s estimated Share of Search among heat gun brands worldwide moved from 0.88% to 0.7%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
- Across the 11 months ending August 2026, Wagner’s estimated Share of Search among heat gun brands worldwide moved from 11.9% to 11.6%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for heat gun brands worldwide in August 2026?
2 changes
In August 2026, Wagner lost estimated Share of Search among heat gun brands worldwide, from 13.9% to 11.6%.
Estimated monthly branded searches for Steinel worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Steinel’s and Wagner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.