Brandwave

How popular isSteinel in search?

In August 2026, there were an estimated 14.8K branded searches for Steinel worldwide which is down 33.3% over the last 11 months. Steinel holds 0.7% estimated Share of Search among heat gun brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Makita38.7%
  2. DeWalt31.6%
  3. Wagner11.6%
  4. Bosch9.7%
  5. Draper7.8%
  6. Steinel0.7%
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Which heat gun brands compete with Steinel?

Steinel against heat gun brands worldwide, by month

Share of Search by month for Makita, DeWalt, Wagner, Bosch, Draper, Steinel. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltWagnerBoschDraperSteinel
Oct 202548.2%26.6%11.9%8.2%4.3%0.88%
Nov 202546.3%31.3%11.4%6.5%3.4%1%
Dec 202541.9%34.5%12.6%7.2%3.1%0.76%
Jan 202639.5%32.3%14.5%8.3%4.3%1.1%
Feb 202639.8%32.6%11.9%6.8%8%0.88%
Mar 202639.4%26.5%11.9%6.7%14.5%0.88%
Apr 202639.8%32.6%11.9%8.3%6.5%0.88%
May 202639.3%32.1%14.4%8.1%5.2%0.86%
Jun 202638.7%31.6%11.6%8%9.4%0.7%
Jul 202638.2%31.2%13.9%9.6%6.2%0.84%
Aug 202638.7%31.6%11.6%9.7%7.8%0.7%
Sep 2026——————

  1. 1.Makita

    38.7%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  2. 2.DeWalt

    31.6%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +0.4 points.

  3. 3.Wagner

    11.6%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -2.4 points.

  4. 4.Bosch

    9.7%

    Held 4th. 206K estimated branded searches, +21.2% vs prior month. Share 0 points.

  5. 5.Draper

    7.8%

    Held 5th. 165K estimated branded searches, +50% vs prior month. Share +1.5 points.

  6. 6.Steinel

    0.7%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Steinel and its closest rivals

How has branded search demand for Steinel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Steinel worldwide fell from 22.2K to 14.8K.
  • Across the 11 months ending August 2026, Steinel’s estimated Share of Search among heat gun brands worldwide held steady, from 0.88% to 0.7%.

How did search popularity change for heat gun brands worldwide in August 2026?

  1. In August 2026, Draper gained estimated Share of Search among heat gun brands worldwide, from 6.2% to 7.8%.

  2. In August 2026, Makita gained estimated Share of Search among heat gun brands worldwide, from 38.2% to 38.7%.

  3. In August 2026, Wagner lost estimated Share of Search among heat gun brands worldwide, from 13.9% to 11.6%.

  4. Estimated monthly branded searches for Steinel worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

How is Steinel measured?

Brandwave collects information about searches that people make online using Steinel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • steinel

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How the Brand Demand Index is measured

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