Brandwave

How popular isIwata in search?

In September 2026, there were an estimated 41.2K branded searches for Iwata worldwide which held steady over the last 12 months. Iwata holds 8% estimated Share of Search among spray gun brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Wagner59.1%
  2. Graco32.9%
  3. Iwata8%
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Which spray gun brands compete with Iwata?

Iwata against spray gun brands worldwide, by month

Share of Search by month for Wagner, Graco, Iwata. The figures are in the table below the chart.

View monthly share of search table
MonthWagnerGracoIwata
Oct 202559.9%33.5%6.6%
Nov 202560.7%32.7%6.7%
Dec 202563.9%29.1%7%
Jan 202659.8%32.2%8%
Feb 202659.8%32.1%8%
Mar 202659.9%33.5%6.6%
Apr 202654.8%36.1%9%
May 202662.9%28.6%8.5%
Jun 202659.1%32.9%8%
Jul 202659.8%32.1%8%
Aug 202659.1%32.9%8%
Sep 202659.1%32.9%8%
  1. 1.Wagner

    59.1%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Graco

    32.9%

    Held 2nd. 137K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Iwata

    8%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Iwata and its closest rivals

How has branded search demand for Iwata changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Iwata worldwide held steady, from 43K to 41.2K.
  • Across the 12 months ending September 2026, Iwata’s estimated Share of Search among spray gun brands worldwide increased from 6.6% to 8%.
  • Across the 12 months ending September 2026, Iwata’s estimated Share of Search among spray gun brands worldwide peaked at 9% in April 2026 and was lowest at 6.6% in October 2025.

How did search popularity change for spray gun brands worldwide in September 2026?

  1. Estimated monthly branded searches for Graco worldwide fell 18.4% over 12 measured months, from 168K to 137K in September 2026.

  2. Estimated monthly branded searches for Wagner worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

Where does Iwata compete?

Iwata is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Spray gun brands3rd of 38%Shown above
Airbrush brands1st of 561.9%Show ranking

How is Iwata measured?

Brandwave collects information about searches that people make online using Iwata’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • iwata
  • iwata airbrush

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How the Brand Demand Index is measured

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Is Iwata your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.