Iwata vs Paasche:Which is more popular by branded search?
In August 2026, Iwata had more branded searches than Paasche among airbrush brands worldwide. Iwata was estimated to have 33.1K branded searches compared to Paasche’s 1.6K, and held a 58.4% Share of Search versus Paasche’s 2.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Iwata or Paasche?
Compare the airbrush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Iwata, Paasche. The figures are in the table below the chart.
View monthly share of search table
| Month | Iwata | Harder and Steenbeck | Sparmax | Badger Maps | Paasche |
|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 14% | 14% | 11.6% | 3.3% |
| Nov 2025 | 56.1% | 16.8% | 13.7% | 9.3% | 4.1% |
| Dec 2025 | 55.5% | 20.3% | 11.1% | 9.2% | 4% |
| Jan 2026 | 58% | 17.3% | 11.6% | 9.6% | 3.4% |
| Feb 2026 | 57.8% | 14.2% | 14.2% | 9.7% | 4.2% |
| Mar 2026 | 54.9% | 13.4% | 16.4% | 11.2% | 4% |
| Apr 2026 | 61.5% | 12.3% | 12.3% | 10.2% | 3.6% |
| May 2026 | 64.7% | 10.5% | 12.9% | 8.8% | 3% |
| Jun 2026 | 61.7% | 12.3% | 12.3% | 10.2% | 3.5% |
| Jul 2026 | 60.3% | 14.8% | 12% | 10% | 2.9% |
| Aug 2026 | 58.4% | 17.5% | 11.6% | 9.7% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Iwata and Paasche comparison changed over the last 12 months?
3 findings
- Iwata was ahead of Paasche in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Iwata’s estimated Share of Search among airbrush brands worldwide moved from 57.2% to 58.4%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Paasche’s estimated Share of Search among airbrush brands worldwide moved from 3.3% to 2.8%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for airbrush brands worldwide in August 2026?
2 changes
In August 2026, Iwata lost estimated Share of Search among airbrush brands worldwide, from 60.3% to 58.4%.
Estimated monthly branded searches for Paasche worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Iwata’s and Paasche’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.