Brandwave

Airbrush brands:Which are searched most?

In August 2026, Iwata was the most searched among airbrush brands worldwide, with an estimated 33.1K branded searches and 58.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Iwata58.4%
  2. Harder and Steenbeck17.5%
  3. Sparmax11.6%
  4. Badger Maps9.7%
  5. Paasche2.8%

Follow airbrush brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the airbrush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among airbrush brands worldwide, by month

Share of Search by month for Iwata, Harder and Steenbeck, Sparmax, Badger Maps, Paasche. The figures are in the table below the chart.

View monthly share of search table
MonthIwataHarder and SteenbeckSparmaxBadger MapsPaasche
Oct 202557.2%14%14%11.6%3.3%
Nov 202556.1%16.8%13.7%9.3%4.1%
Dec 202555.5%20.3%11.1%9.2%4%
Jan 202658%17.3%11.6%9.6%3.4%
Feb 202657.8%14.2%14.2%9.7%4.2%
Mar 202654.9%13.4%16.4%11.2%4%
Apr 202661.5%12.3%12.3%10.2%3.6%
May 202664.7%10.5%12.9%8.8%3%
Jun 202661.7%12.3%12.3%10.2%3.5%
Jul 202660.3%14.8%12%10%2.9%
Aug 202658.4%17.5%11.6%9.7%2.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Iwata

    58.4%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -1.9 points.

  2. 2.Harder and Steenbeck

    17.5%

    Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share +2.7 points.

  3. 3.Sparmax

    11.6%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Badger Maps

    9.7%

    Held 4th. 5.5K estimated branded searches, +0.55% vs prior month. Share -0.3 points.

  5. 5.Paasche

    2.8%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among airbrush brands worldwide?

In August 2026, Iwata was the most searched among airbrush brands worldwide, with an estimated 33.1K branded searches and 58.4% estimated Share of Search within this set. Harder and Steenbeck is in 2nd place, 40.9 percentage points behind at 17.5% Share of Search.

Global airbrush brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Iwata57.2% → 58.4%64.7%May 202654.9%Mar 20261st
Harder and Steenbeck14% → 17.5%20.3%Dec 202510.5%May 20262nd
Sparmax14% → 11.6%16.4%Mar 202611.1%Dec 20253rd
Badger Maps11.6% → 9.7%11.6%Oct 20258.8%May 20264th
Paasche3.3% → 2.8%4.2%Feb 20262.8%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Iwata’s estimated Share of Search among airbrush brands worldwide increased from 57.2% to 58.4%.
  • Across the 11 months ending August 2026, Harder and Steenbeck’s estimated Share of Search among airbrush brands worldwide increased from 14% to 17.5%.
  • Across the 11 months ending August 2026, Sparmax’s estimated Share of Search among airbrush brands worldwide decreased from 14% to 11.6%.
  • Across the 11 months ending August 2026, Badger Maps’ estimated Share of Search among airbrush brands worldwide decreased from 11.6% to 9.7%.
  • Across the 11 months ending August 2026, Iwata’s estimated Share of Search among airbrush brands worldwide peaked at 64.7% in May 2026 and was lowest at 54.9% in March 2026.
  • Across the 11 months ending August 2026, Harder and Steenbeck’s estimated Share of Search among airbrush brands worldwide peaked at 20.3% in December 2025 and was lowest at 10.5% in May 2026.
  • Across the 11 months ending August 2026, Sparmax’s estimated Share of Search among airbrush brands worldwide peaked at 16.4% in March 2026 and was lowest at 11.1% in December 2025.
  • Across the 11 months ending August 2026, Badger Maps’ estimated Share of Search among airbrush brands worldwide peaked at 11.6% in October 2025 and was lowest at 8.8% in May 2026.
  • Across the 11 months ending August 2026, Paasche’s estimated Share of Search among airbrush brands worldwide peaked at 4.2% in February 2026 and was lowest at 2.8% in August 2026.
  • Across the 11 months ending August 2026, Paasche held steady: its estimated Share of Search among airbrush brands worldwide moved less than 0.5 percentage points.

How did search popularity change for airbrush brands worldwide in August 2026?

  1. In August 2026, Harder and Steenbeck gained estimated Share of Search among airbrush brands worldwide, from 14.8% to 17.5%.

  2. In August 2026, Iwata lost estimated Share of Search among airbrush brands worldwide, from 60.3% to 58.4%.

  3. Sparmax’s estimated Share of Search among airbrush brands worldwide has lost ground for 3 months in a row, from 12.9% to 11.6% in August 2026.

  4. Estimated monthly branded searches for Badger Maps worldwide fell 17.9% over 11 measured months, from 6.7K to 5.5K in August 2026.

  5. Estimated monthly branded searches for Paasche worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free