Badger Maps vs Paasche:Which is more popular by branded search?
In August 2026, Badger Maps had more branded searches than Paasche among airbrush brands worldwide. Badger Maps was estimated to have 5.5K branded searches compared to Paasche’s 1.6K, and held a 9.7% Share of Search versus Paasche’s 2.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Badger Maps or Paasche?
Compare the airbrush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Badger Maps, Paasche. The figures are in the table below the chart.
View monthly share of search table
| Month | Iwata | Harder and Steenbeck | Sparmax | Badger Maps | Paasche |
|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 14% | 14% | 11.6% | 3.3% |
| Nov 2025 | 56.1% | 16.8% | 13.7% | 9.3% | 4.1% |
| Dec 2025 | 55.5% | 20.3% | 11.1% | 9.2% | 4% |
| Jan 2026 | 58% | 17.3% | 11.6% | 9.6% | 3.4% |
| Feb 2026 | 57.8% | 14.2% | 14.2% | 9.7% | 4.2% |
| Mar 2026 | 54.9% | 13.4% | 16.4% | 11.2% | 4% |
| Apr 2026 | 61.5% | 12.3% | 12.3% | 10.2% | 3.6% |
| May 2026 | 64.7% | 10.5% | 12.9% | 8.8% | 3% |
| Jun 2026 | 61.7% | 12.3% | 12.3% | 10.2% | 3.5% |
| Jul 2026 | 60.3% | 14.8% | 12% | 10% | 2.9% |
| Aug 2026 | 58.4% | 17.5% | 11.6% | 9.7% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Badger Maps and Paasche comparison changed over the last 12 months?
3 findings
- Badger Maps was ahead of Paasche in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Badger Maps’ estimated Share of Search among airbrush brands worldwide moved from 11.6% to 9.7%, and its estimated monthly branded searches moved from 6.7K to 5.5K.
- Across the 11 months ending August 2026, Paasche’s estimated Share of Search among airbrush brands worldwide moved from 3.3% to 2.8%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for airbrush brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Badger Maps worldwide fell 17.9% over 11 measured months, from 6.7K to 5.5K in August 2026.
Estimated monthly branded searches for Paasche worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Badger Maps’ and Paasche’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Badger Maps
6 branded search terms
- badger maps
- badger maps app
- badger maps field sales
- badger maps sales route planner
- badgermapping com
- badgermaps
Paasche
1 branded search term
- paasche
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