Brandwave

How popular isPaasche in search?

In August 2026, there were an estimated 1.6K branded searches for Paasche worldwide which is down 15.8% over the last 11 months. Paasche holds 2.8% estimated Share of Search among airbrush brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Iwata58.4%
  2. Harder and Steenbeck17.5%
  3. Sparmax11.6%
  4. Badger Maps9.7%
  5. Paasche2.8%
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Which airbrush brands compete with Paasche?

Paasche against airbrush brands worldwide, by month

Share of Search by month for Iwata, Harder and Steenbeck, Sparmax, Badger Maps, Paasche. The figures are in the table below the chart.

View monthly share of search table
MonthIwataHarder and SteenbeckSparmaxBadger MapsPaasche
Oct 202557.2%14%14%11.6%3.3%
Nov 202556.1%16.8%13.7%9.3%4.1%
Dec 202555.5%20.3%11.1%9.2%4%
Jan 202658%17.3%11.6%9.6%3.4%
Feb 202657.8%14.2%14.2%9.7%4.2%
Mar 202654.9%13.4%16.4%11.2%4%
Apr 202661.5%12.3%12.3%10.2%3.6%
May 202664.7%10.5%12.9%8.8%3%
Jun 202661.7%12.3%12.3%10.2%3.5%
Jul 202660.3%14.8%12%10%2.9%
Aug 202658.4%17.5%11.6%9.7%2.8%
Sep 2026—————

  1. 1.Iwata

    58.4%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -1.9 points.

  2. 2.Harder and Steenbeck

    17.5%

    Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share +2.7 points.

  3. 3.Sparmax

    11.6%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Badger Maps

    9.7%

    Held 4th. 5.5K estimated branded searches, +0.55% vs prior month. Share -0.3 points.

  5. 5.Paasche

    2.8%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Paasche and its closest rivals

How has branded search demand for Paasche changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Paasche worldwide fell from 1.9K to 1.6K.
  • Across the 11 months ending August 2026, Paasche’s estimated Share of Search among airbrush brands worldwide peaked at 4.2% in February 2026 and was lowest at 2.8% in August 2026.

How did search popularity change for airbrush brands worldwide in August 2026?

  1. In August 2026, Harder and Steenbeck gained estimated Share of Search among airbrush brands worldwide, from 14.8% to 17.5%.

  2. In August 2026, Iwata lost estimated Share of Search among airbrush brands worldwide, from 60.3% to 58.4%.

  3. Sparmax’s estimated Share of Search among airbrush brands worldwide has lost ground for 3 months in a row, from 12.9% to 11.6% in August 2026.

  4. Estimated monthly branded searches for Badger Maps worldwide fell 17.9% over 11 measured months, from 6.7K to 5.5K in August 2026.

  5. Estimated monthly branded searches for Paasche worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

How is Paasche measured?

Brandwave collects information about searches that people make online using Paasche’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • paasche

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How the Brand Demand Index is measured

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