How popular isHarder and Steenbeck in search?
In August 2026, there were an estimated 9.9K branded searches for Harder and Steenbeck worldwide which is up 22.2% over the last 11 months. Harder and Steenbeck holds 17.5% estimated Share of Search among airbrush brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Iwata58.4%
Harder and Steenbeck17.5%
Sparmax11.6%
Badger Maps9.7%- Paasche2.8%
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Which airbrush brands compete with Harder and Steenbeck?
Share of Search by month for Iwata, Harder and Steenbeck, Sparmax, Badger Maps, Paasche. The figures are in the table below the chart.
View monthly share of search table
| Month | Iwata | Harder and Steenbeck | Sparmax | Badger Maps | Paasche |
|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 14% | 14% | 11.6% | 3.3% |
| Nov 2025 | 56.1% | 16.8% | 13.7% | 9.3% | 4.1% |
| Dec 2025 | 55.5% | 20.3% | 11.1% | 9.2% | 4% |
| Jan 2026 | 58% | 17.3% | 11.6% | 9.6% | 3.4% |
| Feb 2026 | 57.8% | 14.2% | 14.2% | 9.7% | 4.2% |
| Mar 2026 | 54.9% | 13.4% | 16.4% | 11.2% | 4% |
| Apr 2026 | 61.5% | 12.3% | 12.3% | 10.2% | 3.6% |
| May 2026 | 64.7% | 10.5% | 12.9% | 8.8% | 3% |
| Jun 2026 | 61.7% | 12.3% | 12.3% | 10.2% | 3.5% |
| Jul 2026 | 60.3% | 14.8% | 12% | 10% | 2.9% |
| Aug 2026 | 58.4% | 17.5% | 11.6% | 9.7% | 2.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.4% | 33.1K | 0% | -1.9 points | |
| 2, held 2nd | 17.5% | 9.9K | +22.2% | +2.7 points | |
| 3, held 3rd | 11.6% | 6.6K | 0% | -0.4 points | |
| 4, held 4th | 9.7% | 5.5K | +0.55% | -0.3 points | |
| 5, held 5th | 2.8% | 1.6K | 0% | -0.1 points |
1.Iwata
58.4%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -1.9 points.
17.5%
Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share +2.7 points.
3.
Sparmax11.6%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
9.7%
Held 4th. 5.5K estimated branded searches, +0.55% vs prior month. Share -0.3 points.
5.Paasche
2.8%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Harder and Steenbeck and its closest rivals
How has branded search demand for Harder and Steenbeck changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Harder and Steenbeck worldwide rose from 8.1K to 9.9K.
- Across the 11 months ending August 2026, Harder and Steenbeck’s estimated Share of Search among airbrush brands worldwide increased from 14% to 17.5%.
- Across the 11 months ending August 2026, Harder and Steenbeck’s estimated Share of Search among airbrush brands worldwide peaked at 20.3% in December 2025 and was lowest at 10.5% in May 2026.
How did search popularity change for airbrush brands worldwide in August 2026?
5 changes
In August 2026, Harder and Steenbeck gained estimated Share of Search among airbrush brands worldwide, from 14.8% to 17.5%.
In August 2026, Iwata lost estimated Share of Search among airbrush brands worldwide, from 60.3% to 58.4%.
Sparmax’s estimated Share of Search among airbrush brands worldwide has lost ground for 3 months in a row, from 12.9% to 11.6% in August 2026.
Estimated monthly branded searches for Badger Maps worldwide fell 17.9% over 11 measured months, from 6.7K to 5.5K in August 2026.
Estimated monthly branded searches for Paasche worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
How is Harder and Steenbeck measured?
Brandwave collects information about searches that people make online using Harder and Steenbeck’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- harder and steenbeck
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