Brandwave

How popular isBadger Maps in search?

In August 2026, there were an estimated 5.5K branded searches for Badger Maps worldwide which is down 17.9% over the last 11 months. Badger Maps holds 9.7% estimated Share of Search among airbrush brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Iwata58.4%
  2. Harder and Steenbeck17.5%
  3. Sparmax11.6%
  4. Badger Maps9.7%
  5. Paasche2.8%
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Which airbrush brands compete with Badger Maps?

Badger Maps against airbrush brands worldwide, by month

Share of Search by month for Iwata, Harder and Steenbeck, Sparmax, Badger Maps, Paasche. The figures are in the table below the chart.

View monthly share of search table
MonthIwataHarder and SteenbeckSparmaxBadger MapsPaasche
Oct 202557.2%14%14%11.6%3.3%
Nov 202556.1%16.8%13.7%9.3%4.1%
Dec 202555.5%20.3%11.1%9.2%4%
Jan 202658%17.3%11.6%9.6%3.4%
Feb 202657.8%14.2%14.2%9.7%4.2%
Mar 202654.9%13.4%16.4%11.2%4%
Apr 202661.5%12.3%12.3%10.2%3.6%
May 202664.7%10.5%12.9%8.8%3%
Jun 202661.7%12.3%12.3%10.2%3.5%
Jul 202660.3%14.8%12%10%2.9%
Aug 202658.4%17.5%11.6%9.7%2.8%
Sep 2026—————

  1. 1.Iwata

    58.4%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -1.9 points.

  2. 2.Harder and Steenbeck

    17.5%

    Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share +2.7 points.

  3. 3.Sparmax

    11.6%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Badger Maps

    9.7%

    Held 4th. 5.5K estimated branded searches, +0.55% vs prior month. Share -0.3 points.

  5. 5.Paasche

    2.8%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Badger Maps and its closest rivals

How has branded search demand for Badger Maps changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Badger Maps worldwide fell from 6.7K to 5.5K.
  • Across the 11 months ending August 2026, Badger Maps’ estimated Share of Search among airbrush brands worldwide decreased from 11.6% to 9.7%.
  • Across the 11 months ending August 2026, Badger Maps’ estimated Share of Search among airbrush brands worldwide peaked at 11.6% in October 2025 and was lowest at 8.8% in May 2026.

How did search popularity change for airbrush brands worldwide in August 2026?

  1. In August 2026, Harder and Steenbeck gained estimated Share of Search among airbrush brands worldwide, from 14.8% to 17.5%.

  2. In August 2026, Iwata lost estimated Share of Search among airbrush brands worldwide, from 60.3% to 58.4%.

  3. Sparmax’s estimated Share of Search among airbrush brands worldwide has lost ground for 3 months in a row, from 12.9% to 11.6% in August 2026.

  4. Estimated monthly branded searches for Badger Maps worldwide fell 17.9% over 11 measured months, from 6.7K to 5.5K in August 2026.

  5. Estimated monthly branded searches for Paasche worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

Where does Badger Maps compete?

Badger Maps is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Airbrush brands4th of 59.7%Shown above
Route optimisation platforms2nd of 522.6%Show ranking
Field sales software2nd of 626.3%Show ranking
Field sales routing platforms2nd of 531%Show ranking

How is Badger Maps measured?

Brandwave collects information about searches that people make online using Badger Maps’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • badger maps
  • badger maps app
  • badger maps field sales
  • badger maps sales route planner
  • badgermapping com
  • badgermaps

Do you work for Badger Maps? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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