Brandwave

Route optimisation platforms:Which are searched most?

In August 2026, OptimoRoute was the most searched among route optimisation platforms worldwide, with an estimated 9.9K branded searches and 40.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. OptimoRoute40.8%
  2. Badger Maps22.6%
  3. Route4Me18.1%
  4. Routific18.1%
  5. Circuit0.37%

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Share of SearchLeaderboard

Compare the tools that plan delivery routes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among route optimisation platforms worldwide, by month

Share of Search by month for OptimoRoute, Badger Maps, Route4Me, Routific. The figures are in the table below the chart.

View monthly share of search table
MonthOptimoRouteBadger MapsRoute4MeRoutificCircuit
Oct 202535.8%19.8%24%19.5%0.77%
Nov 202540.7%18.4%22.2%18.2%0.57%
Dec 202534.5%19%23%23%0.59%
Jan 202632.7%22.2%26.8%17.8%0.46%
Feb 202635.9%20.1%24%19.6%0.4%
Mar 202639.1%21.8%21.3%17.4%0.36%
Apr 202639.1%21.7%21.3%17.5%0.36%
May 202642.4%19.3%18.9%18.9%0.49%
Jun 202644%20%16%19.7%0.33%
Jul 202640.5%22.4%14.7%22.1%0.37%
Aug 202640.8%22.6%18.1%18.1%0.37%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.OptimoRoute

    40.8%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Badger Maps

    22.6%

    Held 2nd. 5.5K estimated branded searches, +0.55% vs prior month. Share +0.3 points.

  3. 3.Route4Me

    18.1%

    Moved from 4th to 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +3.4 points.

  4. 4.Routific

    18.1%

    Moved from 3rd to 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -4 points.

  5. 5.Circuit

    0.37%

    Held 5th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among route optimisation platforms worldwide?

In August 2026, OptimoRoute was the most searched among route optimisation platforms worldwide, with an estimated 9.9K branded searches and 40.8% estimated Share of Search within this set. Badger Maps is in 2nd place, 18.1 percentage points behind at 22.6% Share of Search.

Global route optimisation platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
OptimoRoute35.8% → 40.8%44%Jun 202632.7%Jan 20261st
Badger Maps19.8% → 22.6%22.6%Aug 202618.4%Nov 20253rd → 2nd
Route4Me24% → 18.1%26.8%Jan 202614.7%Jul 20262nd → 3rd
Routific19.5% → 18.1%23%Dec 202517.4%Mar 20264th
Circuit0.77% → 0.37%0.77%Oct 20250.33%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, OptimoRoute’s estimated Share of Search among route optimisation platforms worldwide increased from 35.8% to 40.8%.
  • Across the 11 months ending August 2026, Badger Maps’ estimated Share of Search among route optimisation platforms worldwide increased from 19.8% to 22.6%.
  • Across the 11 months ending August 2026, Route4Me’s estimated Share of Search among route optimisation platforms worldwide decreased from 24% to 18.1%.
  • Across the 11 months ending August 2026, Routific’s estimated Share of Search among route optimisation platforms worldwide decreased from 19.5% to 18.1%.
  • Across the 11 months ending August 2026, OptimoRoute’s estimated Share of Search among route optimisation platforms worldwide peaked at 44% in June 2026 and was lowest at 32.7% in January 2026.
  • Across the 11 months ending August 2026, Badger Maps’ estimated Share of Search among route optimisation platforms worldwide peaked at 22.6% in August 2026 and was lowest at 18.4% in November 2025.
  • Across the 11 months ending August 2026, Route4Me’s estimated Share of Search among route optimisation platforms worldwide peaked at 26.8% in January 2026 and was lowest at 14.7% in July 2026.
  • Across the 11 months ending August 2026, Routific’s estimated Share of Search among route optimisation platforms worldwide peaked at 23% in December 2025 and was lowest at 17.4% in March 2026.
  • Across the 11 months ending August 2026, Badger Maps rose from 3rd to 2nd among route optimisation platforms worldwide.
  • Across the 11 months ending August 2026, Route4Me fell from 2nd to 3rd among route optimisation platforms worldwide.
  • Across the 11 months ending August 2026, Circuit held steady: its estimated Share of Search among route optimisation platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for route optimisation platforms worldwide in August 2026?

  1. In August 2026, Route4Me overtook Routific to rank 3rd among route optimisation platforms worldwide, at 18.1%.

  2. In August 2026, Routific lost estimated Share of Search among route optimisation platforms worldwide, from 22.1% to 18.1%.

  3. Badger Maps’ estimated Share of Search among route optimisation platforms worldwide has gained ground for 3 months in a row, from 19.3% to 22.6% in August 2026.

  4. Estimated monthly branded searches for Circuit worldwide fell 65.4% over 11 measured months, from 260 to 90 in August 2026.

  5. Estimated monthly branded searches for OptimoRoute worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

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