Badger Maps vs OptimoRoute:Which is more popular by branded search?
In August 2026, OptimoRoute had more branded searches than Badger Maps among route optimisation platforms worldwide. OptimoRoute was estimated to have 9.9K branded searches compared to Badger Maps’ 5.5K, and held a 40.8% Share of Search versus Badger Maps’ 22.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Badger Maps or OptimoRoute?
Compare the tools that plan delivery routes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OptimoRoute, Badger Maps. The figures are in the table below the chart.
View monthly share of search table
| Month | OptimoRoute | Badger Maps | Route4Me | Routific | Circuit |
|---|---|---|---|---|---|
| Oct 2025 | 35.8% | 19.8% | 24% | 19.5% | 0.77% |
| Nov 2025 | 40.7% | 18.4% | 22.2% | 18.2% | 0.57% |
| Dec 2025 | 34.5% | 19% | 23% | 23% | 0.59% |
| Jan 2026 | 32.7% | 22.2% | 26.8% | 17.8% | 0.46% |
| Feb 2026 | 35.9% | 20.1% | 24% | 19.6% | 0.4% |
| Mar 2026 | 39.1% | 21.8% | 21.3% | 17.4% | 0.36% |
| Apr 2026 | 39.1% | 21.7% | 21.3% | 17.5% | 0.36% |
| May 2026 | 42.4% | 19.3% | 18.9% | 18.9% | 0.49% |
| Jun 2026 | 44% | 20% | 16% | 19.7% | 0.33% |
| Jul 2026 | 40.5% | 22.4% | 14.7% | 22.1% | 0.37% |
| Aug 2026 | 40.8% | 22.6% | 18.1% | 18.1% | 0.37% |
| Sep 2026 | — | — | — | — | — |
How has the Badger Maps and OptimoRoute comparison changed over the last 12 months?
3 findings
- OptimoRoute was ahead of Badger Maps in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Badger Maps’ estimated Share of Search among route optimisation platforms worldwide moved from 19.8% to 22.6%, and its estimated monthly branded searches moved from 6.7K to 5.5K.
- Across the 11 months ending August 2026, OptimoRoute’s estimated Share of Search among route optimisation platforms worldwide moved from 35.8% to 40.8%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for route optimisation platforms worldwide in August 2026?
2 changes
Badger Maps’ estimated Share of Search among route optimisation platforms worldwide has gained ground for 3 months in a row, from 19.3% to 22.6% in August 2026.
Estimated monthly branded searches for OptimoRoute worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Badger Maps’ and OptimoRoute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Badger Maps
6 branded search terms
- badger maps
- badger maps app
- badger maps field sales
- badger maps sales route planner
- badgermapping com
- badgermaps
OptimoRoute
1 branded search term
- optimoroute
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