How popular isOptimoRoute in search?
In August 2026, there were an estimated 9.9K branded searches for OptimoRoute worldwide which is down 18.2% over the last 11 months. OptimoRoute holds 40.8% estimated Share of Search among route optimisation platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
OptimoRoute40.8%
Badger Maps22.6%
Route4Me18.1%
Routific18.1%
Circuit0.37%
Follow OptimoRoute and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which route optimisation platforms compete with OptimoRoute?
Share of Search by month for OptimoRoute, Badger Maps, Route4Me, Routific. The figures are in the table below the chart.
View monthly share of search table
| Month | OptimoRoute | Badger Maps | Route4Me | Routific | Circuit |
|---|---|---|---|---|---|
| Oct 2025 | 35.8% | 19.8% | 24% | 19.5% | 0.77% |
| Nov 2025 | 40.7% | 18.4% | 22.2% | 18.2% | 0.57% |
| Dec 2025 | 34.5% | 19% | 23% | 23% | 0.59% |
| Jan 2026 | 32.7% | 22.2% | 26.8% | 17.8% | 0.46% |
| Feb 2026 | 35.9% | 20.1% | 24% | 19.6% | 0.4% |
| Mar 2026 | 39.1% | 21.8% | 21.3% | 17.4% | 0.36% |
| Apr 2026 | 39.1% | 21.7% | 21.3% | 17.5% | 0.36% |
| May 2026 | 42.4% | 19.3% | 18.9% | 18.9% | 0.49% |
| Jun 2026 | 44% | 20% | 16% | 19.7% | 0.33% |
| Jul 2026 | 40.5% | 22.4% | 14.7% | 22.1% | 0.37% |
| Aug 2026 | 40.8% | 22.6% | 18.1% | 18.1% | 0.37% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.8% | 9.9K | 0% | +0.3 points | |
| 2, held 2nd | 22.6% | 5.5K | +0.55% | +0.3 points | |
| 3, moved from 4th to 3rd | 18.1% | 4.4K | +22.2% | +3.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 18.1% | 4.4K | -18.5% | -4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.37% | 90 | 0% | 0 points |
40.8%
Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
22.6%
Held 2nd. 5.5K estimated branded searches, +0.55% vs prior month. Share +0.3 points.
3.
Route4Me18.1%
Moved from 4th to 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +3.4 points.
4.
Routific18.1%
Moved from 3rd to 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -4 points.
5.
Circuit0.37%
Held 5th. 90 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between OptimoRoute and its closest rivals
How has branded search demand for OptimoRoute changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for OptimoRoute worldwide fell from 12.1K to 9.9K.
- Across the 11 months ending August 2026, OptimoRoute’s estimated Share of Search among route optimisation platforms worldwide increased from 35.8% to 40.8%.
- Across the 11 months ending August 2026, OptimoRoute’s estimated Share of Search among route optimisation platforms worldwide peaked at 44% in June 2026 and was lowest at 32.7% in January 2026.
How did search popularity change for route optimisation platforms worldwide in August 2026?
5 changes
In August 2026, Route4Me overtook Routific to rank 3rd among route optimisation platforms worldwide, at 18.1%.
In August 2026, Routific lost estimated Share of Search among route optimisation platforms worldwide, from 22.1% to 18.1%.
Badger Maps’ estimated Share of Search among route optimisation platforms worldwide has gained ground for 3 months in a row, from 19.3% to 22.6% in August 2026.
Estimated monthly branded searches for Circuit worldwide fell 65.4% over 11 measured months, from 260 to 90 in August 2026.
Estimated monthly branded searches for OptimoRoute worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How is OptimoRoute measured?
Brandwave collects information about searches that people make online using OptimoRoute’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- optimoroute
Do you work for OptimoRoute? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is OptimoRoute your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.