OptimoRoute vs Routific:Which is more popular by branded search?
In August 2026, OptimoRoute had more branded searches than Routific among route optimisation platforms worldwide. OptimoRoute was estimated to have 9.9K branded searches compared to Routific’s 4.4K, and held a 40.8% Share of Search versus Routific’s 18.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, OptimoRoute or Routific?
Compare the tools that plan delivery routes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OptimoRoute, Routific. The figures are in the table below the chart.
View monthly share of search table
| Month | OptimoRoute | Badger Maps | Route4Me | Routific | Circuit |
|---|---|---|---|---|---|
| Oct 2025 | 35.8% | 19.8% | 24% | 19.5% | 0.77% |
| Nov 2025 | 40.7% | 18.4% | 22.2% | 18.2% | 0.57% |
| Dec 2025 | 34.5% | 19% | 23% | 23% | 0.59% |
| Jan 2026 | 32.7% | 22.2% | 26.8% | 17.8% | 0.46% |
| Feb 2026 | 35.9% | 20.1% | 24% | 19.6% | 0.4% |
| Mar 2026 | 39.1% | 21.8% | 21.3% | 17.4% | 0.36% |
| Apr 2026 | 39.1% | 21.7% | 21.3% | 17.5% | 0.36% |
| May 2026 | 42.4% | 19.3% | 18.9% | 18.9% | 0.49% |
| Jun 2026 | 44% | 20% | 16% | 19.7% | 0.33% |
| Jul 2026 | 40.5% | 22.4% | 14.7% | 22.1% | 0.37% |
| Aug 2026 | 40.8% | 22.6% | 18.1% | 18.1% | 0.37% |
| Sep 2026 | — | — | — | — | — |
How has the OptimoRoute and Routific comparison changed over the last 12 months?
3 findings
- OptimoRoute was ahead of Routific in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OptimoRoute’s estimated Share of Search among route optimisation platforms worldwide moved from 35.8% to 40.8%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 11 months ending August 2026, Routific’s estimated Share of Search among route optimisation platforms worldwide moved from 19.5% to 18.1%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
How did search popularity change for route optimisation platforms worldwide in August 2026?
3 changes
In August 2026, Route4Me overtook Routific to rank 3rd among route optimisation platforms worldwide, at 18.1%.
In August 2026, Routific lost estimated Share of Search among route optimisation platforms worldwide, from 22.1% to 18.1%.
Estimated monthly branded searches for OptimoRoute worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using OptimoRoute’s and Routific’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OptimoRoute
1 branded search term
- optimoroute
Routific
1 branded search term
- routific
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.