Brandwave

How popular isBadger Maps in search?

In August 2026, there were an estimated 5.5K branded searches for Badger Maps worldwide which is down 17.9% over the last 11 months. Badger Maps holds 22.6% estimated Share of Search among route optimisation platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. OptimoRoute40.8%
  2. Badger Maps22.6%
  3. Route4Me18.1%
  4. Routific18.1%
  5. Circuit0.37%
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Which route optimisation platforms compete with Badger Maps?

Badger Maps against route optimisation platforms worldwide, by month

Share of Search by month for OptimoRoute, Badger Maps, Route4Me, Routific. The figures are in the table below the chart.

View monthly share of search table
MonthOptimoRouteBadger MapsRoute4MeRoutificCircuit
Oct 202535.8%19.8%24%19.5%0.77%
Nov 202540.7%18.4%22.2%18.2%0.57%
Dec 202534.5%19%23%23%0.59%
Jan 202632.7%22.2%26.8%17.8%0.46%
Feb 202635.9%20.1%24%19.6%0.4%
Mar 202639.1%21.8%21.3%17.4%0.36%
Apr 202639.1%21.7%21.3%17.5%0.36%
May 202642.4%19.3%18.9%18.9%0.49%
Jun 202644%20%16%19.7%0.33%
Jul 202640.5%22.4%14.7%22.1%0.37%
Aug 202640.8%22.6%18.1%18.1%0.37%
Sep 2026—————

  1. 1.OptimoRoute

    40.8%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Badger Maps

    22.6%

    Held 2nd. 5.5K estimated branded searches, +0.55% vs prior month. Share +0.3 points.

  3. 3.Route4Me

    18.1%

    Moved from 4th to 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +3.4 points.

  4. 4.Routific

    18.1%

    Moved from 3rd to 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -4 points.

  5. 5.Circuit

    0.37%

    Held 5th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Badger Maps and its closest rivals

How has branded search demand for Badger Maps changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Badger Maps worldwide fell from 6.7K to 5.5K.
  • Across the 11 months ending August 2026, Badger Maps’ estimated Share of Search among route optimisation platforms worldwide increased from 19.8% to 22.6%.
  • Across the 11 months ending August 2026, Badger Maps’ estimated Share of Search among route optimisation platforms worldwide peaked at 22.6% in August 2026 and was lowest at 18.4% in November 2025.
  • Across the 11 months ending August 2026, Badger Maps rose from 3rd to 2nd among route optimisation platforms worldwide.

How did search popularity change for route optimisation platforms worldwide in August 2026?

  1. In August 2026, Route4Me overtook Routific to rank 3rd among route optimisation platforms worldwide, at 18.1%.

  2. In August 2026, Routific lost estimated Share of Search among route optimisation platforms worldwide, from 22.1% to 18.1%.

  3. Badger Maps’ estimated Share of Search among route optimisation platforms worldwide has gained ground for 3 months in a row, from 19.3% to 22.6% in August 2026.

  4. Estimated monthly branded searches for Circuit worldwide fell 65.4% over 11 measured months, from 260 to 90 in August 2026.

  5. Estimated monthly branded searches for OptimoRoute worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

Where does Badger Maps compete?

Badger Maps is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Airbrush brands4th of 59.7%Show ranking
Route optimisation platforms2nd of 522.6%Shown above
Field sales software2nd of 626.3%Show ranking
Field sales routing platforms2nd of 531%Show ranking

How is Badger Maps measured?

Brandwave collects information about searches that people make online using Badger Maps’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • badger maps
  • badger maps app
  • badger maps field sales
  • badger maps sales route planner
  • badgermapping com
  • badgermaps

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How the Brand Demand Index is measured

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