Badger Maps vs Routific:Which is more popular by branded search?
In August 2026, Badger Maps had more branded searches than Routific among route optimisation platforms worldwide. Badger Maps was estimated to have 5.5K branded searches compared to Routific’s 4.4K, and held a 22.6% Share of Search versus Routific’s 18.1%. These are worldwide searches for English-language branded terms.
Follow Badger Maps vs Routific and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Badger Maps or Routific?
Compare the tools that plan delivery routes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Badger Maps, Routific. The figures are in the table below the chart.
View monthly share of search table
| Month | OptimoRoute | Badger Maps | Route4Me | Routific | Circuit |
|---|---|---|---|---|---|
| Oct 2025 | 35.8% | 19.8% | 24% | 19.5% | 0.77% |
| Nov 2025 | 40.7% | 18.4% | 22.2% | 18.2% | 0.57% |
| Dec 2025 | 34.5% | 19% | 23% | 23% | 0.59% |
| Jan 2026 | 32.7% | 22.2% | 26.8% | 17.8% | 0.46% |
| Feb 2026 | 35.9% | 20.1% | 24% | 19.6% | 0.4% |
| Mar 2026 | 39.1% | 21.8% | 21.3% | 17.4% | 0.36% |
| Apr 2026 | 39.1% | 21.7% | 21.3% | 17.5% | 0.36% |
| May 2026 | 42.4% | 19.3% | 18.9% | 18.9% | 0.49% |
| Jun 2026 | 44% | 20% | 16% | 19.7% | 0.33% |
| Jul 2026 | 40.5% | 22.4% | 14.7% | 22.1% | 0.37% |
| Aug 2026 | 40.8% | 22.6% | 18.1% | 18.1% | 0.37% |
| Sep 2026 | — | — | — | — | — |
How has the Badger Maps and Routific comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Routific took it in December 2025, Badger Maps took it in January 2026.
- Across the 11 months ending August 2026, Badger Maps’ estimated Share of Search among route optimisation platforms worldwide moved from 19.8% to 22.6%, and its estimated monthly branded searches moved from 6.7K to 5.5K.
- Across the 11 months ending August 2026, Routific’s estimated Share of Search among route optimisation platforms worldwide moved from 19.5% to 18.1%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
How did search popularity change for route optimisation platforms worldwide in August 2026?
3 changes
In August 2026, Route4Me overtook Routific to rank 3rd among route optimisation platforms worldwide, at 18.1%.
In August 2026, Routific lost estimated Share of Search among route optimisation platforms worldwide, from 22.1% to 18.1%.
Badger Maps’ estimated Share of Search among route optimisation platforms worldwide has gained ground for 3 months in a row, from 19.3% to 22.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Badger Maps’ and Routific’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Badger Maps
6 branded search terms
- badger maps
- badger maps app
- badger maps field sales
- badger maps sales route planner
- badgermapping com
- badgermaps
Routific
1 branded search term
- routific
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.