Badger Maps vs Map My Customers:Which is more popular by branded search?
In August 2026, Badger Maps had more branded searches than Map My Customers among field sales routing platforms worldwide. Badger Maps was estimated to have 5.5K branded searches compared to Map My Customers’ 1K, and held a 31% Share of Search versus Map My Customers’ 5.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Badger Maps vs Map My Customers and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Badger Maps or Map My Customers?
Compare tools for mapping sales territories, planning visits and routing field sales teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Badger Maps, Map My Customers. The figures are in the table below the chart.
View monthly share of search table
| Month | SalesRabbit | Badger Maps | SPOTIO | RepMove | Map My Customers |
|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 29.4% | 24.7% | 9% | 7.1% |
| Nov 2025 | 29.8% | 29.4% | 24.7% | 9.1% | 7% |
| Dec 2025 | 30.8% | 30.5% | 25.4% | 6% | 7.3% |
| Jan 2026 | 30.8% | 30.3% | 25.4% | 6.3% | 7.2% |
| Feb 2026 | 34.8% | 28.1% | 23.4% | 7.1% | 6.6% |
| Mar 2026 | 35.4% | 28.2% | 23.8% | 5.8% | 6.7% |
| Apr 2026 | 31.3% | 30.5% | 25.9% | 6.3% | 6% |
| May 2026 | 35.4% | 28.2% | 23.9% | 7.2% | 5.3% |
| Jun 2026 | 34.8% | 27.7% | 23.7% | 7.1% | 6.7% |
| Jul 2026 | 31.1% | 29.9% | 25.7% | 7.7% | 5.6% |
| Aug 2026 | 31.7% | 31% | 21.6% | 10% | 5.8% |
| Sep 2026 | — | — | — | — | — |
How has the Badger Maps and Map My Customers comparison changed over the last 12 months?
3 findings
- Badger Maps was ahead of Map My Customers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Badger Maps’ estimated Share of Search among field sales routing platforms worldwide moved from 29.4% to 31%, and its estimated monthly branded searches moved from 6.7K to 5.5K.
- Across the 11 months ending August 2026, Map My Customers’ estimated Share of Search among field sales routing platforms worldwide moved from 7.1% to 5.8%, and its estimated monthly branded searches moved from 1.6K to 1K.
How did search popularity change for field sales routing platforms worldwide in August 2026?
2 changes
In August 2026, Badger Maps gained estimated Share of Search among field sales routing platforms worldwide, from 29.9% to 31%.
Estimated monthly branded searches for Map My Customers worldwide fell 36% over 11 measured months, from 1.6K to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Badger Maps’ and Map My Customers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Badger Maps
6 branded search terms
- badger maps
- badger maps app
- badger maps field sales
- badger maps sales route planner
- badgermapping com
- badgermaps
Map My Customers
3 branded search terms
- map my customers
- map my customers app
- mapmycustomers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.