Badger Maps vs Sparmax:Which is more popular by branded search?
In August 2026, Sparmax had more branded searches than Badger Maps among airbrush brands worldwide. Sparmax was estimated to have 6.6K branded searches compared to Badger Maps’ 5.5K, and held an 11.6% Share of Search versus Badger Maps’ 9.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Badger Maps or Sparmax?
Compare the airbrush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sparmax, Badger Maps. The figures are in the table below the chart.
View monthly share of search table
| Month | Iwata | Harder and Steenbeck | Sparmax | Badger Maps | Paasche |
|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 14% | 14% | 11.6% | 3.3% |
| Nov 2025 | 56.1% | 16.8% | 13.7% | 9.3% | 4.1% |
| Dec 2025 | 55.5% | 20.3% | 11.1% | 9.2% | 4% |
| Jan 2026 | 58% | 17.3% | 11.6% | 9.6% | 3.4% |
| Feb 2026 | 57.8% | 14.2% | 14.2% | 9.7% | 4.2% |
| Mar 2026 | 54.9% | 13.4% | 16.4% | 11.2% | 4% |
| Apr 2026 | 61.5% | 12.3% | 12.3% | 10.2% | 3.6% |
| May 2026 | 64.7% | 10.5% | 12.9% | 8.8% | 3% |
| Jun 2026 | 61.7% | 12.3% | 12.3% | 10.2% | 3.5% |
| Jul 2026 | 60.3% | 14.8% | 12% | 10% | 2.9% |
| Aug 2026 | 58.4% | 17.5% | 11.6% | 9.7% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Badger Maps and Sparmax comparison changed over the last 12 months?
3 findings
- Sparmax was ahead of Badger Maps in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Badger Maps’ estimated Share of Search among airbrush brands worldwide moved from 11.6% to 9.7%, and its estimated monthly branded searches moved from 6.7K to 5.5K.
- Across the 11 months ending August 2026, Sparmax’s estimated Share of Search among airbrush brands worldwide moved from 14% to 11.6%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for airbrush brands worldwide in August 2026?
2 changes
Sparmax’s estimated Share of Search among airbrush brands worldwide has lost ground for 3 months in a row, from 12.9% to 11.6% in August 2026.
Estimated monthly branded searches for Badger Maps worldwide fell 17.9% over 11 measured months, from 6.7K to 5.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Badger Maps’ and Sparmax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Badger Maps
6 branded search terms
- badger maps
- badger maps app
- badger maps field sales
- badger maps sales route planner
- badgermapping com
- badgermaps
Sparmax
1 branded search term
- sparmax
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