Badger Maps vs SPOTIO:Which is more popular by branded search?
In August 2026, Badger Maps had more branded searches than SPOTIO among field sales routing platforms worldwide. Badger Maps was estimated to have 5.5K branded searches compared to SPOTIO’s 3.8K, and held a 31% Share of Search versus SPOTIO’s 21.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Badger Maps or SPOTIO?
Compare tools for mapping sales territories, planning visits and routing field sales teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Badger Maps, SPOTIO. The figures are in the table below the chart.
View monthly share of search table
| Month | SalesRabbit | Badger Maps | SPOTIO | RepMove | Map My Customers |
|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 29.4% | 24.7% | 9% | 7.1% |
| Nov 2025 | 29.8% | 29.4% | 24.7% | 9.1% | 7% |
| Dec 2025 | 30.8% | 30.5% | 25.4% | 6% | 7.3% |
| Jan 2026 | 30.8% | 30.3% | 25.4% | 6.3% | 7.2% |
| Feb 2026 | 34.8% | 28.1% | 23.4% | 7.1% | 6.6% |
| Mar 2026 | 35.4% | 28.2% | 23.8% | 5.8% | 6.7% |
| Apr 2026 | 31.3% | 30.5% | 25.9% | 6.3% | 6% |
| May 2026 | 35.4% | 28.2% | 23.9% | 7.2% | 5.3% |
| Jun 2026 | 34.8% | 27.7% | 23.7% | 7.1% | 6.7% |
| Jul 2026 | 31.1% | 29.9% | 25.7% | 7.7% | 5.6% |
| Aug 2026 | 31.7% | 31% | 21.6% | 10% | 5.8% |
| Sep 2026 | — | — | — | — | — |
How has the Badger Maps and SPOTIO comparison changed over the last 12 months?
3 findings
- Badger Maps was ahead of SPOTIO in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Badger Maps’ estimated Share of Search among field sales routing platforms worldwide moved from 29.4% to 31%, and its estimated monthly branded searches moved from 6.7K to 5.5K.
- Across the 11 months ending August 2026, SPOTIO’s estimated Share of Search among field sales routing platforms worldwide moved from 24.7% to 21.6%, and its estimated monthly branded searches moved from 5.6K to 3.8K.
How did search popularity change for field sales routing platforms worldwide in August 2026?
2 changes
In August 2026, Badger Maps gained estimated Share of Search among field sales routing platforms worldwide, from 29.9% to 31%.
In August 2026, SPOTIO lost estimated Share of Search among field sales routing platforms worldwide, from 25.7% to 21.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Badger Maps’ and SPOTIO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Badger Maps
6 branded search terms
- badger maps
- badger maps app
- badger maps field sales
- badger maps sales route planner
- badgermapping com
- badgermaps
SPOTIO
4 branded search terms
- spotio
- spotio app
- spotio com
- spotio sales app
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