Harder and Steenbeck vs Iwata:Which is searched more?

Name: Harder and Steenbeck vs Iwata: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Iwata had more branded searches than Harder and Steenbeck among airbrush brands worldwide. Iwata was estimated to have 33.1K branded searches compared to Harder and Steenbeck’s 9.9K, and held a 58.4% Share of Search versus Harder and Steenbeck’s 17.5%. These are worldwide searches for English-language branded terms.

Share of Search among airbrush brands worldwide in August 2026Which is more popular in search, Harder and Steenbeck or Iwata?

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Which is more popular in search, Harder and Steenbeck or Iwata?

Compare the airbrush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Harder and Steenbeck and Iwata among airbrush brands worldwide, by month

Month	Iwata	Harder and Steenbeck
Oct 2025	57.2%	14%
Nov 2025	56.1%	16.8%
Dec 2025	55.5%	20.3%
Jan 2026	58%	17.3%
Feb 2026	57.8%	14.2%
Mar 2026	54.9%	13.4%
Apr 2026	61.5%	12.3%
May 2026	64.7%	10.5%
Jun 2026	61.7%	12.3%
Jul 2026	60.3%	14.8%
Aug 2026	58.4%	17.5%
Sep 2026	—	—

How has the Harder and Steenbeck and Iwata comparison changed over the last 12 months?

3 findings

Iwata was ahead of Harder and Steenbeck in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Harder and Steenbeck’s estimated Share of Search among airbrush brands worldwide moved from 14% to 17.5%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
Across the 11 months ending August 2026, Iwata’s estimated Share of Search among airbrush brands worldwide moved from 57.2% to 58.4%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for airbrush brands worldwide in August 2026?

2 changes

In August 2026, Harder and Steenbeck gained estimated Share of Search among airbrush brands worldwide, from 14.8% to 17.5%.
In August 2026, Iwata lost estimated Share of Search among airbrush brands worldwide, from 60.3% to 58.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Harder and Steenbeck’s and Iwata’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.