Iwata vs Sparmax:Which is more popular by branded search?
In August 2026, Iwata had more branded searches than Sparmax among airbrush brands worldwide. Iwata was estimated to have 33.1K branded searches compared to Sparmax’s 6.6K, and held a 58.4% Share of Search versus Sparmax’s 11.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Iwata or Sparmax?
Compare the airbrush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Iwata, Sparmax. The figures are in the table below the chart.
View monthly share of search table
| Month | Iwata | Harder and Steenbeck | Sparmax | Badger Maps | Paasche |
|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 14% | 14% | 11.6% | 3.3% |
| Nov 2025 | 56.1% | 16.8% | 13.7% | 9.3% | 4.1% |
| Dec 2025 | 55.5% | 20.3% | 11.1% | 9.2% | 4% |
| Jan 2026 | 58% | 17.3% | 11.6% | 9.6% | 3.4% |
| Feb 2026 | 57.8% | 14.2% | 14.2% | 9.7% | 4.2% |
| Mar 2026 | 54.9% | 13.4% | 16.4% | 11.2% | 4% |
| Apr 2026 | 61.5% | 12.3% | 12.3% | 10.2% | 3.6% |
| May 2026 | 64.7% | 10.5% | 12.9% | 8.8% | 3% |
| Jun 2026 | 61.7% | 12.3% | 12.3% | 10.2% | 3.5% |
| Jul 2026 | 60.3% | 14.8% | 12% | 10% | 2.9% |
| Aug 2026 | 58.4% | 17.5% | 11.6% | 9.7% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Iwata and Sparmax comparison changed over the last 12 months?
3 findings
- Iwata was ahead of Sparmax in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Iwata’s estimated Share of Search among airbrush brands worldwide moved from 57.2% to 58.4%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Sparmax’s estimated Share of Search among airbrush brands worldwide moved from 14% to 11.6%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for airbrush brands worldwide in August 2026?
2 changes
In August 2026, Iwata lost estimated Share of Search among airbrush brands worldwide, from 60.3% to 58.4%.
Sparmax’s estimated Share of Search among airbrush brands worldwide has lost ground for 3 months in a row, from 12.9% to 11.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Iwata’s and Sparmax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.