Brandwave

How popular isGraco in search?

In September 2026, there were an estimated 155K branded searches for Graco worldwide which is down 18.4% over the last 12 months. Graco holds 38.3% estimated Share of Search among airless sprayer brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Wagner60.7%
  2. Graco38.3%
  3. Titan1.1%
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Which airless sprayer brands compete with Graco?

Graco against airless sprayer brands worldwide, by month

Share of Search by month for Wagner, Graco. The figures are in the table below the chart.

View monthly share of search table
MonthWagnerGracoTitan
Oct 202560.6%38.3%1.1%
Nov 202561.3%37.6%1.1%
Dec 202564.8%34.3%0.95%
Jan 202661.5%37.6%0.9%
Feb 202660.9%38.2%0.89%
Mar 202661.2%37.9%0.9%
Apr 202656.6%42.4%1%
May 202665.3%33.7%0.96%
Jun 202660.7%38.3%1.1%
Jul 202661.4%37.5%1.1%
Aug 202660%38.9%1.1%
Sep 202660.7%38.3%1.1%
  1. 1.Wagner

    60.7%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Graco

    38.3%

    Held 2nd. 155K estimated branded searches, -2.6% vs prior month. Share -0.6 points.

  3. 3.Titan

    1.1%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Graco and its closest rivals

How has branded search demand for Graco changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Graco worldwide fell from 190K to 155K.
  • Across the 12 months ending September 2026, Graco’s estimated Share of Search among airless sprayer brands worldwide peaked at 42.4% in April 2026 and was lowest at 33.7% in May 2026.

How did search popularity change for airless sprayer brands worldwide in September 2026?

  1. In September 2026, Wagner gained estimated Share of Search among airless sprayer brands worldwide, from 60% to 60.7%.

  2. In September 2026, Graco lost estimated Share of Search among airless sprayer brands worldwide, from 38.9% to 38.3%.

  3. Estimated monthly branded searches for Titan worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

Where does Graco compete?

Graco is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
High chairs4th of 610.1%Show ranking
Child car seat brands3rd of 512.1%Show ranking
Baby rockers3rd of 613.9%Show ranking
Spray gun brands2nd of 335.1%Show ranking
Paint sprayer brands2nd of 538.2%Show ranking
Airless sprayer brands2nd of 338.3%Shown above
HVLP sprayer brands2nd of 338.3%Show ranking
Baby playpens1st of 679.2%Show ranking

How is Graco measured?

Brandwave collects information about searches that people make online using Graco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • graco
  • graco high chairs
  • graco paint sprayer

Do you work for Graco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Graco your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.