Brandwave

Etekcity vs FLIR:Which is searched more?

In September 2026, FLIR had more branded searches than Etekcity among infrared thermometer brands worldwide. FLIR was estimated to have 40.5K branded searches compared to Etekcity’s 6.6K, and held a 19.1% Share of Search versus Etekcity’s 3.1%. These are worldwide searches for English-language branded terms.

Share of Search among infrared thermometer brands worldwide in September 2026Which is more popular in search, Etekcity or FLIR?
Etekcity3.1%6.6K searches
vs
FLIR19.1%40.5K searches

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Which is more popular in search, Etekcity or FLIR?

Compare the infrared thermometer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Etekcity and FLIR among infrared thermometer brands worldwide, by month

Share of Search by month for FLIR, Etekcity. The figures are in the table below the chart.

View monthly share of search table
MonthKlein ToolsFLIREtekcityBosch
Oct 202566.2%29.7%4%0.19%
Nov 202565.6%29.4%4.8%0.23%
Dec 202570%25.7%4.2%0.17%
Jan 202664.9%29.1%5.8%0.19%
Feb 202666.2%29.7%4%0.16%
Mar 202666.2%29.7%4%0.16%
Apr 202670%25.7%4.2%0.17%
May 202670%25.7%4.2%0.13%
Jun 202670.5%25.9%3.4%0.17%
Jul 202670.5%25.9%3.4%0.14%
Aug 202674.5%22.4%3%0.14%
Sep 202677.7%19.1%3.1%0.15%

How has the Etekcity and FLIR comparison changed over the last 12 months?

  • FLIR was ahead of Etekcity in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Etekcity’s estimated Share of Search among infrared thermometer brands worldwide moved from 4% to 3.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, FLIR’s estimated Share of Search among infrared thermometer brands worldwide moved from 29.7% to 19.1%, and its estimated monthly branded searches moved from 60.5K to 40.5K.

How did search popularity change for infrared thermometer brands worldwide in September 2026?

  1. In September 2026, FLIR lost estimated Share of Search among infrared thermometer brands worldwide, from 22.4% to 19.1%.

  2. Estimated monthly branded searches for Etekcity worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

Other head-to-heads among infrared thermometer brands

How each brand is measured

Brandwave collects information about searches that people make online using Etekcity’s and FLIR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Etekcity

1 branded search term

  • etekcity

FLIR

1 branded search term

  • flir

How the Brand Demand Index is measured

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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.