Brandwave

AmazonBasics vs Eagle Creek:Which is more popular by branded search?

In August 2026, Eagle Creek had more branded searches than AmazonBasics among packing cube brands worldwide. Eagle Creek was estimated to have 49.5K branded searches compared to AmazonBasics’ 2.4K, and held a 13.1% Share of Search versus AmazonBasics’ 0.64%. These are worldwide searches for English-language branded terms.

Share of Search among packing cube brands worldwide in August 2026Which is more popular in search, AmazonBasics or Eagle Creek?
AmazonBasics0.64%2.4K searches
vs
Eagle Creek13.1%49.5K searches

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Which is more popular in search, AmazonBasics or Eagle Creek?

Compare the packing cube brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

AmazonBasics and Eagle Creek among packing cube brands worldwide, by month

Share of Search by month for Eagle Creek, AmazonBasics. The figures are in the table below the chart.

View monthly share of search table
MonthPeak DesignSea to SummitEagle CreekTravelWiseAmazonBasicsGonex
Oct 202566.2%18.9%12.7%1.1%0.91%0.12%
Nov 202568.3%19.3%10.6%0.94%0.76%0.1%
Dec 202566.4%18.8%12.6%0.9%1.1%0.15%
Jan 202663.4%22.2%12.1%1.1%1.1%0.14%
Feb 202663.3%22.1%12.1%1.3%1.1%0.14%
Mar 202663.8%22.1%12.1%1.1%0.87%0.12%
Apr 202659.2%25%13.7%0.98%0.98%0.13%
May 202659.1%25.3%13.8%0.81%0.81%0.11%
Jun 202659.2%25.3%13.9%0.81%0.67%0.13%
Jul 202651.2%32.5%14.6%0.86%0.71%0.14%
Aug 202656.1%29.2%13.1%0.77%0.64%0.13%
Sep 2026——————

How has the AmazonBasics and Eagle Creek comparison changed over the last 12 months?

  • Eagle Creek was ahead of AmazonBasics in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, AmazonBasics’ estimated Share of Search among packing cube brands worldwide moved from 0.91% to 0.64%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 11 months ending August 2026, Eagle Creek’s estimated Share of Search among packing cube brands worldwide moved from 12.7% to 13.1%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

How did search popularity change for packing cube brands worldwide in August 2026?

  1. In August 2026, Eagle Creek lost estimated Share of Search among packing cube brands worldwide, from 14.6% to 13.1%.

  2. Estimated monthly branded searches for AmazonBasics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using AmazonBasics’ and Eagle Creek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AmazonBasics

1 branded search term

  • amazonbasics

Eagle Creek

1 branded search term

  • eagle creek

How the Brand Demand Index is measured

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