Brandwave

How popular isFellowes in search?

In August 2026, there were an estimated 18.1K branded searches for Fellowes worldwide which is down 18.5% over the last 11 months. Fellowes holds 4.6% estimated Share of Search among shredders worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rexel92.8%
  2. Fellowes4.6%
  3. Swingline2%
  4. Aurora0.4%
  5. GoECOlife0.08%
  6. Intimus0.07%
Fellowes website (opens in a new tab)

Follow Fellowes and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which shredders compete with Fellowes?

Fellowes against shredders worldwide, by month

Share of Search by month for Rexel, Fellowes, Swingline. The figures are in the table below the chart.

View monthly share of search table
MonthRexelFellowesSwinglineAuroraGoECOlifeIntimus
Oct 202594.1%3.8%1.7%0.33%0.04%0.04%
Nov 202594.4%3.8%1.4%0.33%0.04%0.04%
Dec 202594%3.8%1.7%0.4%0.04%0.05%
Jan 202693.8%3.8%1.7%0.61%0.05%0.07%
Feb 202693.1%4.6%1.7%0.5%0.05%0.07%
Mar 202694.3%3.8%1.4%0.41%0.05%0.07%
Apr 202693.9%3.8%1.7%0.5%0.05%0.05%
May 202694%3.8%1.7%0.4%0.04%0.05%
Jun 202694.4%3.8%1.4%0.34%0.04%0.05%
Jul 202694.1%3.8%1.7%0.33%0.05%0.05%
Aug 202692.8%4.6%2%0.4%0.08%0.07%
Sep 2026——————

  1. 1.Rexel

    92.8%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  2. 2.Fellowes

    4.6%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Swingline

    2%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Aurora

    0.4%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.GoECOlife

    0.08%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Intimus

    0.07%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fellowes and its closest rivals

How has branded search demand for Fellowes changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fellowes worldwide fell from 22.2K to 18.1K.
  • Across the 11 months ending August 2026, Fellowes’ estimated Share of Search among shredders worldwide increased from 3.8% to 4.6%.

How did search popularity change for shredders worldwide in August 2026?

  1. In August 2026, Fellowes gained estimated Share of Search among shredders worldwide, from 3.8% to 4.6%.

  2. In August 2026, Rexel lost estimated Share of Search among shredders worldwide, from 94.1% to 92.8%.

  3. Estimated monthly branded searches for GoECOlife worldwide rose 52.4% over 11 measured months, from 210 to 320 in August 2026.

  4. Estimated monthly branded searches for Swingline worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Aurora worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

Where does Fellowes compete?

Fellowes is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Desk organiser brands3rd of 60.24%Show ranking
Laminator brands5th of 61.5%Show ranking
Shredders2nd of 64.6%Shown above
Monitor stand brands2nd of 626.7%Show ranking

How is Fellowes measured?

Brandwave collects information about searches that people make online using Fellowes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fellowes

Do you work for Fellowes? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Fellowes your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free