Brandwave

How popular isFellowes?

In September 2026, people searched for Fellowes by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 20% of all global keyboard tray brand searches, placing Fellowes third out of eight brands. When we asked both ChatGPT and Google AI Overviews about keyboard tray brands, Fellowes appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Fellowes is the third most searched of 8 competitors and the fifth most recommended in AI answers.

  1. HumanscaleShare of searches 36.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. ErgotronShare of searches 29.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. FellowesShare of searches 20%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Mount-ItShare of searches 7.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. FEZIBOShare of searches 4.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top keyboard tray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fellowes was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fellowes is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Humanscale1st
  2. Vivo2nd
  3. Uncaged Ergonomics3rd
  4. Mount-It4th
  5. Fellowes5th
  6. Ergotron–
  7. FEZIBO–
  8. FlexiSpot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Humanscale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uncaged Ergonomics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mount-It3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vivo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fellowes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ergotron0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FEZIBO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FlexiSpot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about keyboard tray brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which keyboard tray brands compete with Fellowes?

Fellowes against keyboard tray brands worldwide, by month

Share of searches by month for Humanscale, Ergotron, Fellowes, Mount-It, FEZIBO. The figures are in the table below the chart.

View monthly share of searches table
MonthHumanscaleErgotronFellowesMount-ItFEZIBOUncaged ErgonomicsVivoFlexiSpot
Oct 202537.5%30.7%20.6%5%5%0.82%0.36%0.06%
Nov 202536.7%30%20.1%6%6%0.8%0.43%0.1%
Dec 202540.7%27.2%18.2%6.6%5.4%1.3%0.39%0.09%
Jan 202636.7%30%20.1%6%6%0.91%0.35%0.08%
Feb 202635.4%29%23.7%5.8%4.7%0.94%0.34%0.1%
Mar 202637.4%30.5%20.5%6.1%4.1%0.92%0.44%0.08%
Apr 202639.4%32.2%17.6%5.2%4.3%0.86%0.38%0.09%
May 202641.8%28%18.7%5.6%4.5%0.91%0.4%0.11%
Jun 202637%30.3%20.3%6%4.9%0.98%0.36%0.08%
Jul 202637%30.3%20.2%6%4.9%1.1%0.36%0.06%
Aug 202636.5%29.9%19.9%7.3%4.8%1.1%0.43%0.1%
Sep 202636.5%29.9%20%7.3%4.9%0.97%0.35%0.08%

  1. 1.Humanscale

    36.5%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Ergotron

    29.9%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Fellowes

    20%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Mount-It

    7.3%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.FEZIBO

    4.9%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Uncaged Ergonomics

    0.97%

    Held 6th. 880 estimated branded searches, -12% vs prior month. Share -0.1 points.

  7. 7.Vivo

    0.35%

    Held 7th. 320 estimated branded searches, -17.9% vs prior month. Share -0.1 points.

  8. 8.FlexiSpot

    0.08%

    Held 8th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare popularity between Fellowes and its closest rivals

Every comparison with Fellowes

23 comparisons

How has branded search demand for Fellowes changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fellowes worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Fellowes’ share of searches among keyboard tray brands worldwide decreased from 20.6% to 20%.
  • Across the 12 months ending September 2026, Fellowes’ share of searches among keyboard tray brands worldwide peaked at 23.7% in February 2026 and was lowest at 17.6% in April 2026.

How did search popularity change for keyboard tray brands worldwide in September 2026?

6 changes

  1. Estimated monthly branded searches for Mount-It worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

  2. Estimated monthly branded searches for FEZIBO worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  3. Estimated monthly branded searches for Fellowes worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  4. Estimated monthly branded searches for Humanscale worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  5. Estimated monthly branded searches for Ergotron worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

  6. Estimated monthly branded searches for Vivo worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are Fellowes’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fellowes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fellowes

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How the Brand Demand Index is measured

Where does Fellowes compete?

Fellowes is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laminator brands2nd of 57.7%Show ranking
Desk organiser brands2nd of 710.3%Show ranking
Keyboard tray brands3rd of 820%Shown above
Monitor stand brands2nd of 726.5%Show ranking
Shredders1st of 561.6%Show ranking
Creator with pink hair and a pink jacket

Is Fellowes your brand?

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