Fellowes vs Simple Trending:Which is more popular by branded search?
In August 2026, Fellowes had more branded searches than Simple Trending among desk organiser brands worldwide. Fellowes was estimated to have 18.1K branded searches compared to Simple Trending’s 140, and held a 0.24% Share of Search versus Simple Trending’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fellowes or Simple Trending?
Compare the desk organiser brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fellowes, Simple Trending. The figures are in the table below the chart.
View monthly share of search table
| Month | Comix | Rolodex | Fellowes | Exacompta | Marbrasse | Simple Trending |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 55.9% | 11.3% | 7.5% | 0.07% | 0.09% |
| Nov 2025 | 41.5% | 41.5% | 10.2% | 6.8% | 0.08% | 0.05% |
| Dec 2025 | 72.4% | 21.6% | 3.6% | 2.4% | 0.03% | 0.03% |
| Jan 2026 | 83.2% | 13.7% | 1.8% | 1.2% | 0.01% | <0.01% |
| Feb 2026 | 92.7% | 5.6% | 1.1% | 0.61% | <0.01% | <0.01% |
| Mar 2026 | 95.9% | 3.1% | 0.64% | 0.35% | <0.01% | <0.01% |
| Apr 2026 | 96.2% | 3.2% | 0.43% | 0.23% | <0.01% | <0.01% |
| May 2026 | 97.3% | 2.1% | 0.35% | 0.19% | <0.01% | <0.01% |
| Jun 2026 | 97.6% | 1.8% | 0.35% | 0.24% | <0.01% | <0.01% |
| Jul 2026 | 97.8% | 1.8% | 0.29% | 0.19% | <0.01% | <0.01% |
| Aug 2026 | 98.4% | 1.2% | 0.24% | 0.19% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fellowes and Simple Trending comparison changed over the last 12 months?
3 findings
- Fellowes was ahead of Simple Trending in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fellowes’ estimated Share of Search among desk organiser brands worldwide moved from 11.3% to 0.24%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Simple Trending’s estimated Share of Search among desk organiser brands worldwide moved from 0.09% to <0.01%, and its estimated monthly branded searches moved from 170 to 140.
How did search popularity change for desk organiser brands worldwide in August 2026?
2 changes

Estimated monthly branded searches for Fellowes worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
Estimated monthly branded searches for Simple Trending worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fellowes’ and Simple Trending’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fellowes
1 branded search term
- fellowes
Simple Trending
1 branded search term
- simple trending

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