Fellowes vs Rolodex:Which is more popular by branded search?
In August 2026, Rolodex had more branded searches than Fellowes among desk organiser brands worldwide. Rolodex was estimated to have 90.5K branded searches compared to Fellowes’ 18.1K, and held a 1.2% Share of Search versus Fellowes’ 0.24%. These are worldwide searches for English-language branded terms.
Follow Fellowes vs Rolodex and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Fellowes or Rolodex?
Compare the desk organiser brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rolodex, Fellowes. The figures are in the table below the chart.
View monthly share of search table
| Month | Comix | Rolodex | Fellowes | Exacompta | Marbrasse | Simple Trending |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 55.9% | 11.3% | 7.5% | 0.07% | 0.09% |
| Nov 2025 | 41.5% | 41.5% | 10.2% | 6.8% | 0.08% | 0.05% |
| Dec 2025 | 72.4% | 21.6% | 3.6% | 2.4% | 0.03% | 0.03% |
| Jan 2026 | 83.2% | 13.7% | 1.8% | 1.2% | 0.01% | <0.01% |
| Feb 2026 | 92.7% | 5.6% | 1.1% | 0.61% | <0.01% | <0.01% |
| Mar 2026 | 95.9% | 3.1% | 0.64% | 0.35% | <0.01% | <0.01% |
| Apr 2026 | 96.2% | 3.2% | 0.43% | 0.23% | <0.01% | <0.01% |
| May 2026 | 97.3% | 2.1% | 0.35% | 0.19% | <0.01% | <0.01% |
| Jun 2026 | 97.6% | 1.8% | 0.35% | 0.24% | <0.01% | <0.01% |
| Jul 2026 | 97.8% | 1.8% | 0.29% | 0.19% | <0.01% | <0.01% |
| Aug 2026 | 98.4% | 1.2% | 0.24% | 0.19% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fellowes and Rolodex comparison changed over the last 12 months?
3 findings
- Rolodex was ahead of Fellowes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fellowes’ estimated Share of Search among desk organiser brands worldwide moved from 11.3% to 0.24%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Rolodex’s estimated Share of Search among desk organiser brands worldwide moved from 55.9% to 1.2%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for desk organiser brands worldwide in August 2026?
2 changes
In August 2026, Rolodex lost estimated Share of Search among desk organiser brands worldwide, from 1.8% to 1.2%.
Estimated monthly branded searches for Fellowes worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fellowes’ and Rolodex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.