Brandwave

How popular isRolodex in search?

In August 2026, there were an estimated 90.5K branded searches for Rolodex worldwide which is down 17.7% over the last 11 months. Rolodex holds 1.2% estimated Share of Search among desk organiser brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Comix98.4%
  2. Rolodex1.2%
  3. Fellowes0.24%
  4. Exacompta0.19%
  5. Marbrasse<0.01%
  6. Simple Trending<0.01%
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Which desk organiser brands compete with Rolodex?

Rolodex against desk organiser brands worldwide, by month

Share of Search by month for Comix, Rolodex. The figures are in the table below the chart.

View monthly share of search table
MonthComixRolodexFellowesExacomptaMarbrasseSimple Trending
Oct 202525.2%55.9%11.3%7.5%0.07%0.09%
Nov 202541.5%41.5%10.2%6.8%0.08%0.05%
Dec 202572.4%21.6%3.6%2.4%0.03%0.03%
Jan 202683.2%13.7%1.8%1.2%0.01%<0.01%
Feb 202692.7%5.6%1.1%0.61%<0.01%<0.01%
Mar 202695.9%3.1%0.64%0.35%<0.01%<0.01%
Apr 202696.2%3.2%0.43%0.23%<0.01%<0.01%
May 202697.3%2.1%0.35%0.19%<0.01%<0.01%
Jun 202697.6%1.8%0.35%0.24%<0.01%<0.01%
Jul 202697.8%1.8%0.29%0.19%<0.01%<0.01%
Aug 202698.4%1.2%0.24%0.19%<0.01%<0.01%
Sep 2026——————
  1. 1.Comix

    98.4%

    Held 1st. 7.5M estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  2. 2.Rolodex

    1.2%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.6 points.

  3. 3.Fellowes

    0.24%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Exacompta

    0.19%

    Held 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share 0 points.

  5. 5.Marbrasse

    <0.01%

    Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

  6. 6.Simple Trending

    <0.01%

    Held 6th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Rolodex and its closest rivals

How has branded search demand for Rolodex changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rolodex worldwide fell from 110K to 90.5K.
  • Across the 11 months ending August 2026, Rolodex’s estimated Share of Search among desk organiser brands worldwide decreased from 55.9% to 1.2%.
  • Across the 11 months ending August 2026, Rolodex fell from 1st to 2nd among desk organiser brands worldwide.

How did search popularity change for desk organiser brands worldwide in August 2026?

  1. In August 2026, Comix gained estimated Share of Search among desk organiser brands worldwide, from 97.8% to 98.4%.

  2. In August 2026, Rolodex lost estimated Share of Search among desk organiser brands worldwide, from 1.8% to 1.2%.

  3. Estimated monthly branded searches for Marbrasse worldwide rose 50% over 11 measured months, from 140 to 210 in August 2026.

  4. Estimated monthly branded searches for Fellowes worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  5. Estimated monthly branded searches for Simple Trending worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

How is Rolodex measured?

Brandwave collects information about searches that people make online using Rolodex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rolodex

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How the Brand Demand Index is measured

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Is Rolodex your brand?

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